Our Approach to Technical SEO

At Better Ranking, we believe technical SEO forms the bedrock of every successful digital marketing campaign. Without a solid foundation, even the most compelling content can fail to achieve the online visibility it deserves. Our goal is to ensure that every element of your website’s technical framework supports exceptional user experiences, straightforward crawlability for search engines, and a future-ready structure that can adapt to evolving best practices.

Below, we detail our approach to technical SEO, explaining each stage of our workflow and highlighting the principles that guide us.

Key Takeaways

  • Establish clear goals and align SEO strategies with the organisation’s overall objectives to prioritise the most vital tasks first.
  • Fix fundamental technical issues (such as crawlability, mobile responsiveness, and load speed) to enable efficient indexing and user satisfaction.
  • Implement strategic site architecture with logical internal links, optimised URL structures, and descriptive anchor text for easier navigation and stronger ranking signals.
  • Use structured data and clear meta elements, ensuring search engines better understand and display content (e.g., enhanced snippets).
  • Monitor analytics data, measure results, and refine tactics continuously to address changing user behaviours and evolving search engine algorithms.

Understanding the Business

A technical SEO strategy should never be created in isolation. Every organisation has unique products, services, goals, and customer personas. Before diving into the raw mechanics of on-page code, site maps, and crawl budgets, we invest time in understanding the business we are supporting.

  1. Discovering Objectives
    We start by clarifying the company’s overarching objectives. Is the business aiming to increase sales? Generate leads? Improve brand awareness? Perhaps the organisation has a multi-faceted set of goals. These aims fundamentally shape the technical SEO process because they dictate how we prioritise different tasks. For instance, a purely e-commerce-driven site with thousands of product pages may require special attention to filtered navigation, while a B2B consultancy may need robust lead capture forms that are both user-friendly and technically sound. We explore every critical aspect before proposing solutions.
  2. Identifying Target Audience
    Once we have a clear view of the business goals, we focus on the target audience. While demographic data, preferences, and online behaviour are generally considered in broader marketing campaigns, these details also matter for technical SEO. If the intended audience primarily browses on mobile devices, we place even greater emphasis on mobile performance and dynamic serving principles. If the audience is local, we ensure location signals and structured data support that local intent.
  3. Analysing Internal Resources
    Technological, human, and financial resources impact how quickly changes can be implemented. Smaller teams may need solutions that do not require a legion of developers. Larger organisations with in-house IT departments often have the bandwidth for more sophisticated adjustments. We stay mindful of these constraints to deliver a plan that is both efficient and realistic. For instance, if an organisation uses a certain CMS, we tailor our approach to that platform rather than proposing sweeping changes that would prove costly or time-consuming.
  4. Aligning Timelines and Expectations
    It is equally important to align on timelines early. Some technical improvements, such as an SSL implementation or a site speed upgrade, can occur relatively swiftly. Others, like a complete overhaul of an aged site architecture, may need phased deployments over months. By setting clear timelines with stakeholders, we clarify the reasons behind those schedules and manage expectations effectively from day one.
  5. Integrating Brand Identity
    While it may be tempting to view technical SEO as purely mechanical, we never overlook the importance of brand identity. Every site improvement—from menu design to structured data—affects how users perceive a brand. Even breadcrumb navigation can reinforce brand consistency if it aligns with the established design aesthetic.
  6. Identifying Growth Opportunities
    As we learn about the organisation, we often detect under-used assets or content, such as an unpublished repository of product tutorials or a wealth of imagery that could be optimised in image search. These hidden treasures can become powerful components of an SEO strategy if surfaced and integrated correctly.
  7. Preparing for Scalability
    For any organisation anticipating future expansion—whether adding more product lines or venturing into international markets—early consideration of scalability is paramount. We design site structures and technical solutions that can handle growth gracefully, preventing the need for continual reconfiguration down the line.

By examining these factors, we guarantee that our first major pass at technical SEO not only conforms to best practice but also aligns with our client’s unique identity, objectives, and operational requirements. This holistic perspective underpins every tactic discussed in the subsequent sections.

Auditing the Site’s Foundation

Once we grasp the business context, we begin a deep audit of the site’s underlying infrastructure. This stage is akin to examining a building’s structural integrity before renovating. Our objective is to reveal any foundational issues that hamper search engines and users using a seo website checker tool.

  1. Crawlability Review
    We start by checking if search engines can properly traverse the site. This evaluation includes examining the robots.txt file, robots meta tags, and the presence or configuration of XML sitemaps. If certain pages that need to be indexed are blocked (or vice versa), we correct that swiftly. We also look for redirect chains, orphaned pages, and other anomalies that might impede consistent crawling.
  2. Indexation Analysis
    Once we know which pages are crawlable, we determine whether they are genuinely being indexed by search engines. We verify the presence of pages in major indices, using Google Search Console and other tools. If we discover important content omitted from the index or accidental duplication inflating it, we propose targeted solutions, like canonical tags or consolidating near-identical pages. Here, data from the site’s analytics platform can help us evaluate real-world traffic patterns and confirm whether the indexation aligns with user engagement.
  3. URL Structure and Hierarchy
    URLs should be user-friendly, descriptive, and reflect a logical site hierarchy. We check for excessively long strings, confusing parameter usage, or a structure lacking coherent categories. Ideally, each URL provides a meaningful cue regarding the page’s content. For instance, an online shoe store might benefit from structured URLs like /womens/shoes/ankle-boots rather than dynamic strings that reveal nothing about the content.
  4. Redirect Quality Checks
    Redirects are an inevitable part of any website’s evolution. We evaluate how they are set up. While 301 redirects are usually correct for permanent changes, overly complicated redirect chains or 302s used in the wrong circumstances can harm both user experience and SEO. If we identify multiple hops in a chain, we streamline it so that link equity is not diluted.
  5. Duplicate Content Identification
    Duplicate content can undermine SEO efforts by splitting ranking signals across multiple URLs instead of consolidating them. Although some forms of duplication are unavoidable—especially for e-commerce with numerous variations of the same item—canonical tags, noindex directives, or other solutions can mitigate the issue. We identify these risky duplications and advise on the best approach to ensure a single, authoritative version of each page.
  6. Broken Link Analysis
    Broken links frustrate both users and search engines. A page that leads nowhere signals poor site maintenance, potentially undermining trust. We comprehensively check for 404 responses and fix them through redirects or by updating internal links. We also keep an eye on external links pointing to pages that no longer exist, encouraging updates from referring partners if feasible.
  7. Server Configuration and Hosting
    We investigate the server environment, reviewing aspects such as HTTP headers, caching instructions, and error handling procedures. Hosting location can occasionally affect SEO, particularly if loading times are slow for the target region. In some instances, a CDN (Content Delivery Network) can help serve content more efficiently to users spread across the country or globe.
  8. HTTP to HTTPS Migration
    For sites still not using HTTPS, we highlight the importance of switching. Modern users expect secure connections, particularly if they share personal data or payment information. Moreover, search engines favour secure protocol. The migration can be smooth if planned properly, ensuring every old URL maps to the corresponding new HTTPS version, minimising any traffic dips.
  9. Platform-Specific Nuances
    If the website is built on WordPress, Magento, or another common CMS, we consider the platform’s quirks. Some CMS systems auto-generate duplicate pages, for instance, or complicate custom canonical settings. Understanding these specifics early ensures we shape solutions that work with, rather than against, the platform’s default mechanisms.

At the end of this thorough audit, we pinpoint precisely where the site’s foundation needs strengthening. We outline a plan that addresses immediate crises—such as major crawl blockages—and sets the stage for more refined improvements to come.

Streamlining Architecture and Indexation

Once major bottlenecks and fundamental issues have been addressed, we shift to refining a site’s navigation, folder structure, and internal linking. A well-organised architecture not only gives users an effortless way to find what they need but also provides search engines with clear signals about the hierarchy and relevance of different pages.

  1. Logical Site Organisation
    We believe every site benefits from well-defined categories and subcategories that reflect how users search for information. For a large e-commerce site, that might mean organising by product lines, usage contexts, or brand distinctions. Meanwhile, a corporate site might rely on thematic segmentation for services and resources.
  2. Breadcrumb Implementation
    Breadcrumb trails offer a transparent way for users to see their location within the bigger site structure, which can be especially useful on websites with numerous sections. From a technical SEO viewpoint, well-implemented breadcrumbs allow for enhanced internal linking and the inclusion of relevant keywords in anchor text, reinforcing the site’s topical focus.
  3. Internal Link Optimisation
    We pay close attention to internal linking patterns. Good internal links guide both people and spiders to prominent pages. They also help indicate the core content your site aims to rank for. We prioritise contextual links over generic “click here” or “read more” anchors. By weaving relevant keywords subtly into anchor texts, we send strong signals about each page’s topic without resorting to spammy or manipulative tactics.
  4. Shallow Link Depth
    Too many layers can force important content too far from the homepage. We aim to keep essential pages within a reasonable number of clicks from the homepage so that link equity flows naturally. If a page is crucial—for example, a high-value product or a marquee case study—it should never be buried deep in the digital labyrinth.
  5. Pagination and Filters
    Product listing pages or blog archives often rely on pagination. If done incorrectly, these pages can create index bloat and hamper link equity. We ensure pagination is implemented in a search-friendly way, employing appropriate link attributes and rel values as needed. Sites with multiple filtering options (colour, size, brand) can inadvertently multiply page variations. We offer solutions to consolidate or control these variations, so the site does not accidentally balloon with near-duplicate content.
  6. Site Search Integration
    On large sites, an internal search function helps visitors quickly locate what they want. However, search results pages can become a source of thin or duplicate content if allowed to be indexed carelessly. We ensure these search URLs do not leak into the index. Additionally, we optimise the site search experience so that user queries are answered effectively, resulting in higher on-site engagement—another subtle signal of quality.
  7. Schema Considerations for Navigation
    In some cases, we leverage structured data to give search engines further clarity on the site’s structure. For instance, implementing breadcrumbs schema can display them within search results. This step, while not a direct ranking factor, can improve the presentation of the site in the SERPs and encourage more clicks.
  8. Monitoring and Adapting
    Even after the initial architecture changes, we monitor how search engines crawl the updated layout and whether users respond positively. As content is added or retired over time, it’s essential to review architecture and linking regularly. An evolving structure ensures the site stays relevant and well-optimised, rather than becoming unwieldy.

Speed, Mobile-Friendliness, and Core Web Vitals

Technical SEO has evolved far beyond tweaking meta tags or worrying about just “desktop” performance. Modern users expect pages to load near-instantly, especially on mobile devices. Our approach prioritises a streamlined, responsive experience so potential customers can interact with the content smoothly.

  1. Page Load Speed
    Load speed is a clear ranking factor, but more importantly, a deciding factor for user experience. We employ page performance audits using various diagnostic tools. Through these, we identify bottlenecks like uncompressed images, blocking scripts, or unnecessary redirects. Because site speed improvements can also reduce bounce rates, they often deliver a direct return on investment by keeping visitors engaged. Methods for improving speed include minifying CSS and JS files, compressing images, deploying CDNs, and caching best practices.
  2. Mobile-First Approach
    Since most search engines now use mobile-first indexing, your mobile site cannot be an afterthought. We scrutinise how the site appears and functions on smartphones and tablets, focusing on layout, navigational ease, and interactive elements. Our aim is to create a cohesive experience that remains consistent and user-friendly regardless of screen size.
  3. Core Web Vitals
    Core Web Vitals revolve around load times (Largest Contentful Paint), interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). Search engines weigh these factors significantly. Our team identifies and fixes issues such as slow resource loading, late-arriving ads that shift content downward, or delayed response times after a user clicks a button. Clearing these hurdles improves search engine visibility and leads to a more positive user journey.
  4. Coding and Framework Optimisation
    With the proliferation of front-end frameworks, we often find they are not used efficiently. Bloated code leads to slower performance. We fine-tune the frameworks, ensuring only essential resources load. Lazy-loading of images can drastically speed up initial page views, while properly structured code sets the stage for future expansions.
  5. Adapting to Bandwidth Constraints
    In some areas, users rely on slower connections or older devices. We see these constraints as an opportunity to refine markup, compress files effectively, and test on multiple platforms. This consideration is especially relevant in certain regional contexts or specific industries where users may not always have the latest smartphones.
  6. Controlling Third-Party Scripts
    While external widgets or analytics can add functionality, they often hamper performance if used excessively. We evaluate each script’s necessity. If it is non-essential, we reduce or remove it. When essential, we consider asynchronous loading so that the rest of the page does not halt. This tight control on third-party scripts helps preserve speed while still fulfilling necessary functions.
  7. Performance Monitoring
    At Better Ranking, page speed isn’t a one-off project. We maintain ongoing checks to verify that site performance does not degrade over time. New images, features, or badly optimised scripts re-introduced by different teams can unexpectedly slow down the site. Regularly scheduled audits mean we can catch these issues early, preserving an optimal experience.

Structured Data and Markup

Structured data is pivotal for conveying precise information about your site’s content to search engines. By offering detail in an orderly format, you can secure rich snippets in the SERPs, target local queries more effectively, and stand out from competitors.

  1. Schema Implementation
    We begin by identifying the most relevant schema types for your organisation. An e-commerce site often benefits from product, review, and offer schemas. A local services provider might gain from local business schema and ratings. By integrating the correct markup, we help convey essential details such as product availability, pricing, or event dates in ways that search engines can easily interpret. This can result in star ratings, event schedules, and other visually appealing enhancements on the search results page.
  2. Knowledge Graph Considerations
    When search engines have a comprehensive view of your brand, they might display knowledge panels that highlight your contact details, social media profiles, and more. We ensure all relevant brand info is consistently provided to search engines, so they can surface the business’s identity in the Knowledge Graph. This step connects brand signals from across multiple platforms into one cohesive presence.
  3. Open Graph and Twitter Cards
    Structured data isn’t limited to search engine results. We also consider social media markup like Open Graph tags and Twitter Cards. When links are shared online, the correct markup ensures images, titles, and descriptions appear neatly. While not essential for pure ranking, it can significantly improve click-through rates from social media.
  4. Rich Snippets and SERP Features
    Structured data is the gateway to many SERP features, including FAQs, how-to guides, and other interactive elements that appear on results pages. By offering these elements, you engage searchers before they even click, increasing the likelihood of capturing their interest. While rich snippets do not guarantee top placements, they typically improve visibility, which can lead to more site visits.
  5. AMP-Focused Markup
    Some sites can benefit from accelerated mobile pages (AMP) for specific content. AMP is a framework that simplifies page coding to load extremely fast on mobile. This approach might not suit every site, but for publishers or news-driven content, it can significantly enhance the mobile user experience and sometimes lead to special features in search results.
  6. Validating Markup
    Every piece of code we add must be tested thoroughly. We use validation tools to confirm that structured data meets guidelines. Invalid or incomplete entries can yield the opposite effect: missed opportunities for enhanced search features or, in worst cases, manual penalties. We monitor the site’s structured data in Google Search Console, ensuring everything remains in compliance.
  7. Ongoing Upkeep
    As the site evolves, structured data must evolve with it. Product additions, new services, or updates to branding can introduce shifts. Our approach includes routine evaluations of markup coverage to confirm everything remains consistent, up to date, and beneficial to your search presence.

Ongoing Monitoring and Maintenance

Technical SEO is never a “set it and forget it” affair. Search engines refine their algorithms regularly, and user expectations evolve even faster. After implementing foundational improvements, we commit to an ongoing cycle of assessment, optimisation, and refinement.

  1. Crawl Error and Log Analysis
    We continually check for crawl errors, such as 404s or server errors. Log files can reveal how frequently bots visit particular pages or encounter obstacles. This raw data can alert us to deeper technical issues that standard tools might miss. If we detect any significant spikes in errors, we diagnose the cause and provide immediate remedies.
  2. Data-Driven Updates
    Using analytics platforms, we track changes in user engagement, organic search traffic, and conversion metrics. Significant dips could indicate a technical glitch or alignment issues between content and evolving user queries. Spikes in traffic may validate the success of a recent optimisation. Either way, we rely on data to guide subsequent steps.
  3. Adapting to Algorithmic Shifts
    Every so often, search engines roll out core updates or refine how they handle site signals related to user experience and technical configurations. We keep abreast of these changes. If an update modifies how structured data is parsed or how certain links are valued, we update your site accordingly.
  4. Security Monitoring
    Cyber threats can compromise site performance. A hacked or infected site can quickly lose user trust and face indexing problems. We monitor for suspicious activity or malicious code. Regular updates, strong passwords, and a robust hosting environment are the first lines of defence. Nonetheless, if a breach occurs, we isolate the cause, secure the site, and swiftly address any SEO damage.
  5. Performance Tweaks
    Technical aspects like site speed or code efficiency can degrade over time as more content or features get added. We schedule performance reviews that re-check page load metrics, responsive design, and other performance components. If we find new hindrances, we recommend immediate fixes.
  6. User Feedback Loop
    Users occasionally spot issues that slip through the cracks. Perhaps an element on a certain browser fails to load properly, or a page times out during high traffic. We encourage user feedback so that these issues can be rectified swiftly and woven into the site’s continuous improvement strategy.
  7. Cross-Functional Collaboration
    As the site grows, various teams—content writers, developers, designers—often contribute new material. Technical SEO flourishes when integrated with each department’s processes. We provide guidelines for new page creation, ensuring that fundamental SEO principles (like unique titles, relevant headings, and effective metadata) remain intact throughout. This integrated approach stops new problems cropping up from day-to-day site updates.

Content Strategy and On-Page Optimisations

Technical SEO goes hand-in-hand with robust content. Even if the underlying site structure is flawless, superficial or poorly targeted content can hold back progress. We therefore adopt an integrated approach, collaborating closely with content creators and strategists.

  1. Keyword Mapping
    An essential aspect of on-page optimisation is identifying which words or phrases best align with each page. We use keyword mapping to assign specific focus terms to each major URL, ensuring no internal competition between pages. This gives every piece of content a clear purpose within the site’s overall strategy.
  2. Meta Tags and Headings
    We refine or rewrite title tags and meta descriptions to incorporate focus keywords while appealing to human readers. Brief and compelling copy often leads to higher click-through rates. We also ensure that heading tags (H1, H2, H3, etc.) follow a logical hierarchy, highlighting the main theme and supporting subtopics.
  3. Natural Keyword Integration
    Gone are the days when stuffing keywords repeated endlessly was acceptable. Now, search engines evaluate content’s overall context. Incorporating keywords, synonyms, and semantically related terms in a natural manner helps build a thorough resource, boosting user satisfaction and ranking potential in tandem.
  4. Optimising Media
    Rich media—images, videos, interactive elements—can significantly enrich a page. However, poorly optimised media can slow the site and reduce search engine understanding. We compress images without sacrificing quality, employ descriptive filenames, and use alt text to guide visually impaired users and search engine crawlers alike.
  5. Content Expansion and Updating
    Well-performing pages often benefit from incremental updates over time. When new statistics, trends, or insights emerge, we update those pages to keep them relevant. This approach not only maintains strong search positions but also signals to visitors that the site is fresh and reliable. New internal links can be added to direct readers to recently published content.
  6. Avoiding Overlap
    On a growing website, it’s easy to create multiple pages targeting the same topic from slightly different angles. We keep an eye out for cannibalisation—when multiple pages vie for the same keyword. If discovered, we consolidate or differentiate them. Sometimes combining content into a single authoritative page is more beneficial than scattering it across several diluted pages.
  7. On-Page Technical Enhancements
    Beyond textual elements, we refine aspects like schema markup for articles, authors, or product details. Marking up factual references can help search engines confirm the content’s trustworthiness. Similarly, adding FAQ schema within an article can generate collapsible “People also ask” features in the SERPs, potentially boosting click-through rates.
  8. Synergy with Off-Page Signals
    Superior on-page content is more likely to attract natural backlinks. From a technical perspective, when your content is easily discoverable and straightforward to share, you strengthen the foundation for off-page SEO success. Though external linking is distinct from on-page optimisations, the two strategies reinforce each other.

Competitor and Link Analysis

While we focus primarily on your website’s internal health, we do not ignore external factors, particularly how your site stands relative to competitors and the wider digital ecosystem. Understanding the competition helps guide your technical SEO in ways that yield genuine competitive advantages.

  1. Competitor Site Structures
    By assessing how rivals organise their content, we can discover keywords or structural elements that they handle effectively. We do not advocate blindly copying them, but we do glean insights that inform our approach. For instance, if they consistently outperform you on certain search queries, we examine whether they have a more streamlined architecture, better site speed, or more robust structured data.
  2. Backlink Quality
    High-quality backlinks remain a powerful signal of credibility. We examine your backlink profile using a variety of tools, identifying strong links to preserve and toxic links to disavow if necessary. We also identify potential link-building opportunities by reviewing competitor backlinks, searching for relevant industry directories, resource pages, or influencer partnerships that align with your brand.
  3. Outreach Integration
    Improving technical SEO can make your site more appealing for link-building campaigns. A site that loads quickly, is neatly organised, and features valuable content stands a higher chance of attracting earned media. We may coordinate with outreach specialists or PR teams to create synergy between the improved technical foundation and external promotional efforts.
  4. Monitoring Shifts
    The digital landscape shifts daily. Competitors might launch new products or adopt new tactics. We periodically re-check their site performance, gleaning hints about emerging trends. This vigilance ensures you remain proactive rather than reactive, able to adapt rapidly if fresh opportunities or threats arise.
  5. Nurturing Brand Signals
    In many cases, brand recognition in the industry contributes to higher reliability in the eyes of search engines. If you frequently appear in respected media or industry discussions, you might draw brand-specific queries. We track the volume of these queries and confirm that your site structure is prepared to harvest that traffic effectively.

Measuring Success and Refining

A strategic technical SEO campaign demands careful measurement. We define success metrics early and revisit them at every stage, ensuring your resources are used effectively and that your organisation meets its commitments.

  1. Key Metrics
    While every organisation defines success differently, common technical SEO metrics might include organic traffic growth, keyword rankings, site speed improvements, or a reduction in crawl errors. For an e-commerce site, revenue influenced by organic traffic often serves as a critical top-line metric.
  2. Goal Tracking
    We break down major goals—like completed transactions, lead submissions, or newsletter sign-ups—by channel to see how organic traffic compares with other sources. This data, combined with technical metrics, helps clarify how improvements to code, site architecture, or content structure drive real business outcomes. If a site experiences a surge in e-commerce conversions soon after we eliminate a labyrinthine design or strengthen page load speeds, that correlation underscores the importance of technical SEO.
  3. Attribution Models
    Although direct conversions from organic sessions are the most straightforward metric, user journeys can be complex. People might discover you via organic search, leave, and return from a paid ad. We analyse multi-channel attribution data to confirm that organic improvements are contributing to final conversions, even if those conversions appear to come from another channel. This nuance is key to illustrating the ongoing value of technical SEO.
  4. Reporting Cadence
    Regular updates build confidence. We produce monthly or quarterly technical SEO performance reports, summarising progress, highlighting any discovered issues, and outlining next steps. These reports often include data on improvements made, URLs fixed, site speed enhancements, or new structured data coverage. By communicating changes early and consistently, we keep all stakeholders fully informed.
  5. Hypothesis-Driven Testing
    Technical SEO is partially about experimentation. If we suspect that a new approach to internal linking might boost certain product categories, we might run that test on a small scale first, then evaluate the results. If the data suggests tangible benefits, we roll out the change site-wide. This incremental approach minimises risk while still enabling continuous innovation.
  6. Refining Priorities
    As we unearth new findings, we adjust priorities. Early on, we might have emphasised one set of improvements. Three months later, internal data or user feedback might suggest pivoting to another. This fluid approach ensures that we chase the highest impact areas at all times. We often recommend periodic “mini-audits” to see if Google’s crawling pattern has changed, or if indexing patterns have shifted after certain updates.
  7. User Engagement as a Bellwether
    Finally, we look closely at how users engage with the site. Are dwell times increasing? Are bounce rates decreasing? Are certain sections seeing significantly more traction? These signals can indicate whether the technical improvements are truly supporting an enhanced user experience. Where engagement remains low, deeper analysis might reveal that further technical or content adjustments are needed.

Throughout this extensive process, our focus never strays from the overarching goal: to provide you with a technically robust, user-friendly, and search-engine-friendly website that supports significant business growth. We take pride in offering consultation and execution that merges best practice, careful experimentation, and the insights gained from working with UK companies of varying sizes and industries.

Technical SEO is multifaceted, encompassing everything from server-level optimisations to advanced structured data. But at its core, it’s about ensuring that your digital presence is fully accessible, logically structured, and primed to offer outstanding user experiences. While each step has complexity, the guiding principle is simple: serve users the best possible version of your content in the most efficient way, and search engines will take notice.

By combining an in-depth understanding of your business needs with meticulous auditing, strategic architecture, performance enhancements, and continuous improvement, we build a platform that can thrive under changing market conditions. At Better Ranking, we’ll keep supporting every step of this journey, ensuring that your site remains polished, user-centric, and fully aligned with modern technical SEO standards.

We hope this detailed overview clarifies our method, though our full execution involves significantly more nuance and adaptation to your specific site. From the earliest discussions through to the smallest finishing touches, we prioritise a holistic approach that respects your broader marketing objectives. With the site’s technical blueprint perfected and the user’s journey optimised, you’ll be well-positioned to capture growing visibility in the search engine results pages and, ultimately, see the full value of your digital presence.

David Xu
David Xu

SEO strategist and digital marketing expert with a passion for helping businesses grow online. As Co-Founder of Better Ranking, David brings a wealth of experience in delivering tailored SEO solutions that drive measurable results. Skilled in optimising websites, enhancing user experiences, and creating impactful strategies for businesses of all sizes.

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