Address
128 City Road, London EC1V 2NX
Work Hours
Monday to Friday: 8AM - 4PM
Weekend: 10AM - 2PM
0800 1455349Recently featured on Channel 4’s Grand Designs, the iHelios Radiant heating is our patented wafer-thin heating film. It can be placed within the ceiling, under floors, or in panels. This heating, compared to different electric heating systems, can reduce your energy consumption by between 30% to almost 100%.
| Lead time | 4 weeks |
| Sector | Professional Services, Industrial |
| Target Type | B2C, B2B |
| Demographic | Construction companies |
| Website Goal | Generate sales and enquiries |
| Services | Web Design |
The Challenge
This project was an opportunity to dominate search results across multiple domains and increase sales for the iHelios brand. A requirement for a bespoke calculator was also needed, which would provide accurate costings for iHelios materials based on room sizing information.
Post Launch Visual
Revamped Design
The new website design makes use of more pages and the better content management offered by a WordPress environment.
Course Functions
We built functions to allow training courses to be signed up to and undertaken all on the same platform. This will be launched after the site in 2024.
Custom Calculator
The calculator function to provide customers quotes was interpreted and built against the existing one and is still subject to further improvements.
Post Launch Results
We focused on building upwards and outwards from the ihelios.co.uk domain, but providing a clearer and more focused site for easier data consumption from multiple types of customers. We also built two calculator versions, one a fully featured tool for heavily detailed quotes and a simpler version for quick quotes only.
+44
Keywords now registering on search engines compared to the site before.
+91%
Increase in organic traffic generated from keywords tracked in Moz.com
-71%
Reduction in bounce rate from organic traffic when comparing before and after launch
“The pressure was on to get this site scoped, built and the complex calculator rebuilt from the ground up all the while adhering to recent PR campaigns and I needn’t have worried, Better Ranking delivered with time to spare.”
Results
The new website will significantly increase Peony & Magnolias market penetration and professional approach. Better Ranking created brand new custom graphics as well as a custom media delivery platform to better serve readers, maintain statistics and reduce Peony & Magnolias monthly overheads.
Have a Web or SEO project in mind?
If so, let's have a chat and get the ball rolling. We can help with a variety of complex web problem including custom web apps and features as well as all things SEO including recovery from Google Algorithm effects and increasing revenue from organic traffic.
