Step 1
Understand the site and commercial model
We start with your catalogue, collection structure, priorities, and the data already in your accounts.
- •Search Console and analytics
- •Shopify or platform structure
- •Products, collections, and key pages
Shopify SEO for large catalogues
SEO & AEO for Large Ecommerce and Programmatic Sites
Search and AI visibility for teams managing thousands of products, large collection structures, variants, filters, and generated page sets. We diagnose why whole page groups are underperforming — crawl waste, partial indexation, template issues, and weak internal linking — then prioritise fixes that can lift hundreds or thousands of URLs.
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Request an SEO diagnosis
Share your site and what is not working. We’ll review crawl and index coverage, template-level patterns, and where visibility is being lost — then come back with what to fix first.
Problems we diagnose for ecommerce teams
We start by diagnosing why whole page groups are failing — products, collections, templates, filters, and generated page sets. Then we show you what to fix first.
Your collection pages do not rank
Symptoms
Hundreds of collections exist · Queries map to the wrong URLs · Competitors win the core terms
What We Identify
Collection intent gaps · Query-to-URL overlap patterns · Internal linking support to strengthen
See how we diagnose this →
Most of the catalogue gets no traffic
Symptoms
Thousands of products live · Clicks concentrate in one section · New products never get discovered
What We Identify
Coverage gaps by template · Missed product and collection demand · Priority page groups to fix first
See how we diagnose this →
Google is not indexing important pages
Symptoms
Products stay excluded · Collections are crawled but not indexed · Filters and duplicates soak up crawl
What We Identify
Indexation blockers · Crawl waste across low-value URLs · Template fixes that change index coverage
See how we diagnose this →
Facets outrank your commercial pages
Symptoms
Filters win category queries · Google picks the wrong URLs · Commercial pages fail to build authority
What We Identify
Internal linking gaps · Architecture and canonical signals · Page group fixes that shift rankings
See how we diagnose this →
Traffic dropped after a migration
Symptoms
Traffic falls after launch · Legacy URLs keep appearing · New pages do not settle in the index
What We Identify
Redirect and canonical issues · Mixed internal linking signals · Recovery work in the right order
See how we diagnose this →
You have audits, but no fix sequence
Symptoms
Lots of recommendations · No page-type priorities · Developers do not know what matters
What We Identify
A fix sequence by template · Impact-led priorities by page group · Clear inputs for implementation
See how we diagnose this →
You should not need to guess why organic growth has stalled.
When a catalogue has thousands of URLs, SEO problems rarely come from one page. They show up in templates, crawl paths, index coverage, internal linking, and query-to-URL overlap. The diagnosis shows you what is failing and which fixes will move the most pages.
- •Which page types are losing visibility (products, collections, templates)
- •Why Google is crawling filters and duplicates but missing commercial pages
- •What to change first to lift hundreds or thousands of URLs
Process
A simple process, not agency theatre
We understand the site, diagnose what is limiting visibility, prioritise fixes by page group, then help implement the changes that matter.
Step 2
Diagnose what is limiting visibility
We isolate the patterns behind weak rankings, poor indexation, and catalogue-wide underperformance.
- •Index coverage and crawl patterns
- •Template-level issues
- •Internal linking and architecture
Step 3
Prioritise fixes by page group
You get a recommended fix sequence: what to change first, what can wait, and why it matters.
- •Template and page-type priorities
- •The data needed to confirm impact
- •Actions and rationale
Step 4
Implement and measure recovery
Your team can implement, or we can support delivery and track whether the affected sections recover.
- •Internal or managed execution
- •Measurement by page group
- •Iteration as the catalogue changes
What the diagnosis identifies
Not a generic audit. Not a report full of disconnected ideas. A clear view of which page groups are failing, why it is happening, and what to fix first.
Index coverage and crawl
Where crawl budget is being spent on low-value URLs, and why important pages stay out of Google’s index.
Templates and page types
Repeated issues across products, collections, variants, filters, and generated pages that cause page groups to fail together.
Internal linking at scale
How key catalogue sections should connect so Google can discover, prioritise, and rank the pages that matter commercially.
Fix sequence
A clear order of work by template and page group, so your team knows what to change first and what can wait.
Trust
Verified reviews
View feedback on third-party platforms. No screenshots. No simulations.
Google Business Profile
Verify reviews directly on Google.
Clutch
Verify reviews and company profile on Clutch.
Ask and we’ll send the verified Clutch profile link.
Projects
Recent work built around repeated visibility failures
Recent Diagnostic Case Files
Real investigations framed around the problem, the diagnosis, and the outcome. Built for the kinds of ecommerce issues that slow growth on large stores.
Diagnosis File #006
Thousands of Shopify products not indexed
Problem
A large catalogue store had thousands of products live, but Google was only indexing a small percentage of the pages that could drive revenue.
Diagnosis
Google was not seeing a clear path to the highest-value product pages. Weak internal linking, bloated faceted URLs, and inconsistent template quality made too many products look low-priority, so crawl attention and indexation concentrated in the wrong parts of the catalogue.
Outcome
Index coverage improved after crawl waste and product discovery issues were fixed.
Diagnosis File #005
Traffic decline after a Shopify migration
Problem
Organic traffic fell after a Shopify rebuild because the new store launched with weaker page signals than the site it replaced.
Diagnosis
The migration preserved surface-level templates but not the strength of the old URL signals. Redirect mapping, canonicals, internal linking, and collection relevance were inconsistent, so Google kept re-evaluating page identity instead of consolidating authority into the new store.
Outcome
Priority collections recovered once migration signals were consolidated.
Diagnosis File #004
Collection pages cannibalised by tag URLs
Problem
Core collection pages struggled to rank because multiple tag and filter URLs competed for the same intent.
Diagnosis
Tag pages were indexable and internally linked in ways that made them look like primary category targets. Google treated tags as competing landing pages, diluting relevance and creating unstable rankings for the core collections.
Outcome
Query mapping consolidated around core collections; rankings stabilised.
SEO Problems
Start with the issue that looks closest to your store or site. The examples lean ecommerce first, with large website problems close behind.
Collection pages are not ranking
Diagnose why core collection and category pages are failing to win the terms that matter.
Explore this issue →Products are not being indexed
Find the coverage blockers keeping important products and templates out of the index.
Explore this issue →Traffic dropped after a migration
Recover from redirects, canonical confusion, and mixed signals after a rebuild or platform move.
Explore this issue →Filters and tags are causing SEO bloat
Control duplicate collection URLs and crawl waste before they dilute your main pages.
Explore this issue →Google is not crawling important pages
Find crawl blockers stopping Google from discovering the product, collection, and brand pages that matter.
Explore this issue →You do not know what to optimise next
Move from generic reports to a clear priority list built around commercial impact.
Explore this issue →Explore by problem or website type
Locations
UK coverage for teams that want an evidence-led diagnosis and a clear fix sequence.
SEO Guides
Reference guides for teams running large catalogues: indexation, crawl control, internal linking, programmatic page sets, and AI retrieval.
Frequently asked questions
Quick answers about the diagnosis, ecommerce fit, data access, and how implementation works.
What do you mean by an SEO diagnosis?
A structured review of crawl, index coverage, and page-type performance. We identify the patterns affecting whole sections of your site and send back a recommended fix sequence your team can implement.
Who is this for?
Ecommerce teams managing large catalogues — hundreds of collections, thousands of products, variants and filters, and enough Search Console data to see which page groups are failing together. We also work with large content and programmatic sites.
Is this mainly for Shopify stores?
Yes, that is the main focus of the homepage and a large part of the work we do. But we also support Magento, WordPress, headless builds, and other large websites where SEO has become hard to prioritise.
Do you implement the recommendations?
Yes, if you want us to. Some teams take the fix sequence to their developers. Others ask us to implement, support delivery, and measure recovery across the affected page groups.
What data access is required?
At minimum, Google Search Console. We may also request GA4 and read-only platform access, especially for Shopify, so we can review products, collections, templates, and the structure behind the rankings.
Need a clear plan for what to fix first?
Tell us what’s happening in your catalogue. We’ll review crawl and index coverage, page-type performance, and come back with the fixes most likely to lift the pages that are failing together.
Request an SEO diagnosis