SEO, Shopify & ecommerce growth. That’s us.
We partner with ambitious brands across the globe to design, develop, grow & support Shopify websites.
Better Ranking was founded by Sam Pettiford in 2018 as an SEO and Shopify specialist agency to solve the disconnect between new stores being launched with little to no effort
About Us
Better Ranking was founded by Sam Pettiford in 2018 as an SEO and Shopify specialist agency. After helping clients generate millions in revenue and ranking hundreds of keywords at the top of Google, we evolved.
In 2024, we became a full-service ecommerce growth agency—focused on one thing: delivering ROI. Our team uses data, not guesswork. We act on what drives revenue, improve every step of the customer journey, and make decisions based on what works, not what’s trendy.
In 2024, we became a full-service ecommerce growth agency—focused on one thing: delivering ROI. Our team uses data, not guesswork. We act on what drives revenue, improve every step of the customer journey, and make decisions based on what works, not what’s trendy.
Sam Pettiford
Founder of Better Ranking
Our mission is to help businesses grow. Shopify gives businesses the tools to sell—SEO makes sure people find them. When you combine both with the right strategy, you don’t just get traffic—you get sales, growth, and long-term impact.”
We’re guided by four core values and one overriding vision;
Our vision is to make every new ecommerce store launch with a solid SEO foundation—so businesses don’t go live blind but go live visible..
Professionalism
LoWe deliver professional Shopify development, web design and SEO for UK businesses. We meet deadlines, write clean code and follow best practices. You get dependable solutions that protect your brand.
Transparency
We keep you updated at every step. From clear Shopify migration quotes to weekly SEO reports, you see your project’s progress in real time. No hidden fees. No jargon. You stay informed and in control.
Collaboration
We work closely with you to build Shopify stores and websites that match your vision. You set the goals. We share our know-how. Together, we create strategies that improve user experience and convert.
Results
We focus on measurable outcomes. We optimise your site for search, refine your design for sales and scale functionality to match your goals. You will see more traffic, higher revenue and long-term growth.
Highly Rated On Clutch
Clutch.co is the leading platform for verified reviews of B2B service providers. Every review is independently collected and vetted, meaning you get real feedback from real businesses. It’s trusted by decision-makers who want transparency, not sales fluff.
Highly Rated On Design Rush
DesignRush is a trusted B2B marketplace for digital agencies. Only agencies vetted by verified reviews, client portfolios, and industry reputation make the cut. It’s used by business leaders to find reliable partners—making the platform a trusted decision‑making tool.
Why trust Better Ranking?
We don’t just promise results—we prove them. Our 5.0 rating on Clutch and Design Rush (as well as Google and Yell) reflects the way we work. Clients value how we listen, adapt, and solve problems—not just how we optimise keywords. Whether you’re a startup or scaling brand, you’ll always get honest advice and a strategy tailored to your goals.
Better Ranking isn’t another faceless agency. We’re a UK-based team that’s helped ecommerce and service businesses grow with SEO that actually works.
Want long-term results over short-term hacks? You’re in the right place.
Better Ranking isn’t another faceless agency. We’re a UK-based team that’s helped ecommerce and service businesses grow with SEO that actually works.
Want long-term results over short-term hacks? You’re in the right place.
Trusted by growing businesses
Case Studies and Client Success Stories
At Better Ranking, our results speak for themselves. We believe that the best way to demonstrate the effectiveness of our SEO services is through real-world examples of businesses that have achieved measurable growth and success by partnering with us.
Driving Growth for Businesses
Our commitment to your success goes far beyond a single project. We’ve helped businesses across the UK achieve their digital goals—from boosting organic traffic to increasing bookings and leads. By blending technical know‑how with a strategy crafted for your business, we unlock your website’s full potential and give you an edge over other businesses in your industry.
Our commitment to your success goes far beyond a single project. We’ve helped businesses across the UK achieve their digital goals—from boosting organic traffic to increasing bookings and leads. By blending technical know‑how with a strategy crafted for your business, we unlock your website’s full potential and give you an edge over other businesses in your industry.