Shopify and SEO Services | Better Ranking

We design, build, support & grow strategic ecommerce stores with Shopify & Shopify Plus.

We partner with ambitious brands across the globe to design, develop, grow & support Shopify websites. We support Shopify brands from initial store design and build to long-term support and strategic road mapping & growth with CRO, SEO & email marketing.

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South Yorkshire Windows

Anna Davies

A full range of services to help your business grow

Our services are built and designed to help online businesses grow quickly and efficiently.

Build a store for your business

Shopify Website Design

Our in-house design Shopify web design team crafts unique and engaging Shopify designs to support your business before the build phase. You can choose a fully bespoke theme, a customised template or a tweak to an existing store.

Shopify Website Design

Grow your store organically

Shopify SEO

Our Shopify SEO services are built into every stage of your store’s development. From technical structure to keyword optimisation, we make sure your Shopify site is fast, crawlable, and built to rank—driving traffic and turning visitors into customers.

Shopify SEO

Transfer products and data to your new store

Shopify Migrations

We handle Shopify migrations from platforms like Magento, and WooCommerce with zero disruption and data loss. From products to SEO redirects, we ensure a smooth, search-friendly transition that sets your store up for long-term success on Shopify.

Shopify Migrations

Strong technical foundations

Technical SEO

We optimise your store’s foundation from the start—fast load times, clean code, structured data, and a crawlable architecture. Whether it’s Shopify, WordPress, or a custom build, we ensure your site is index-ready and technically sound.

Technical SEO

All encompassing SEO for all businesses

Organic SEO

We research what your customers are searching for and build content around it—category pages, service pages, blogs, and more. Our strategies help you rank higher, attract the right traffic, and keep growing without paid ads.

Organic SEO

SEO tailored to multiple products

Ecommerce SEO

We tailor SEO to suit your product range. From optimised collections and product pages to fixing duplicate content and building internal links—we focus on what drives revenue. Shopify SEO is our speciality, but our ecommerce experience spans platforms.

Ecommerce SEO

Trusted by growing businesses

Have questions about working with us, launching your Shopify store, or what’s included in our web builder process? We’ve answered some of the most common queries below to help you get started with confidence;

What are the benefits of a bespoke Shopify theme vs a template?

Building a bespoke Shopify theme isn’t just about looks—it’s about creating a high-performing, flexible, and brand-aligned storefront tailored to your business. Unlike off-the-shelf templates that thousands of other stores use, a custom Shopify theme gives you full creative control and technical precision to build something unique, professional, and purpose-built.

If you’re working with an experienced Shopify web design team—especially in places like London or other major UK hubs—you’ll benefit from expert insight into what makes ecommerce stores both beautiful and commercially effective. Your store becomes a true reflection of your brand’s identity, values, and customer journey. Every colour, font, layout, and call-to-action can be crafted to match your audience and your growth goals.

The Limitations of Pre-Built Shopify Themes

Pre-built Shopify themes can be quick to launch and relatively affordable, but they come with trade-offs. These templates often include features and libraries you don’t need, which can clutter the code, slow down your site, and compromise user experience. What’s more, the lack of flexibility makes it difficult to scale, customise advanced functionality, or stand out in competitive sectors.

Many businesses find themselves hacking together plugins or hiring developers to ‘fix’ template limitations—something that could’ve been avoided with a properly scoped custom build.

The Benefits of Going Custom

With a bespoke Shopify theme, you can customise everything—from how your menu works on mobile to how your product pages are laid out on tablets and desktops. You’re not restricted to rigid templates. You’re free to design around your sales process, user behaviour, and backend needs.

Want a custom-built product filter? No problem.
Need your store to talk directly to your ERP, CRM, or fulfilment system? We can integrate it.
Trying to streamline checkout flows or customise staff dashboards? All achievable.

This kind of flexibility matters—especially as you scale.

Performance, SEO & Stability Built In

Custom Shopify themes are usually lighter and faster because they’re built with only the code and components you need. That means:

Faster page loads
Fewer plugin dependencies
Better Core Web Vitals
Stronger technical SEO foundations
Greater security when handling customer data and payments

It also means you’re building on a clean slate, free from bloated frameworks or generic styling.

Future-Proofing Your Shopify Store

Ecommerce is constantly evolving—new devices, UX trends, SEO algorithms, payment options, and customer expectations. A bespoke Shopify theme makes it easier to adapt over time.

You’re not locked into someone else’s roadmap or limitations. You can iterate, test, and grow your site in a way that aligns with your business goals, not a theme developer’s assumptions.

From creating standout product pages and improving your conversion rate, to showcasing real customer stories and launching international storefronts—everything becomes more manageable when your theme is working with you, not against you.

Is It Worth It?

Yes—if you’re serious about building a high-performing ecommerce business, our Shopify web design service can help.
A bespoke Shopify theme is an investment in performance, scalability, and brand experience. It sets the stage for growth, supports better SEO, improves customer trust, and allows you to shape every interaction on your site.

If you’re launching a new brand, migrating from another platform, or finally ready to break free from template restrictions—custom is the way forward.

Can I Migrate to a Shopify Theme From Another Platform?

Yes—migrating your store to Shopify or Shopify Plus is not only possible, but often the smartest move for long-term growth. We help ecommerce brands make the switch every day, and we’ve built a reliable, repeatable process that covers everything from planning to post-launch support.

Whether you’re currently using Magento, WooCommerce, BigCommerce, or a custom-built platform, we manage every step of the migration process for you—minimising risk, downtime, and disruption to your business.

End-to-End Shopify Migration Services

We don’t just copy over products and hit launch. We take a strategic approach to ensure your new Shopify site is faster, more flexible, and optimised from day one. Our migration workflow includes:

Data Export & Cleanup
We extract and clean your existing product, customer, and order data to ensure accuracy and consistency.
Content Mapping
We review your current page structures, blogs, and metadata to ensure everything is mapped correctly in the new Shopify format.
Design & Theme Setup
Choose between a bespoke Shopify website design or a fully tailored setup using a premium theme, depending on your goals and budget.
SEO & Redirect Strategy
We protect your search rankings by mapping all legacy URLs to new ones and implementing a redirect plan to prevent traffic loss.
Third-Party Integrations
We connect your store with essential tools like CRMs, payment gateways, ERPs, or fulfilment systems—so your operations stay smooth.
Training & Support
Once your new site is live, we provide onboarding support, documentation, and optional retainers for continued optimisation.

Why Migrate to Shopify or Shopify Plus?

Shopify is built for speed, ease of use, and scalability. Brands choose to move away from platforms like Magento or WooCommerce to eliminate technical overhead, reduce maintenance costs, and simplify their workflows.

With Shopify, you get:

A cleaner, more intuitive backend
Reliable hosting and security baked in
Fast-loading pages for mobile and desktop
Access to thousands of apps and integrations
A smoother checkout and better conversion rates

If you’re a larger brand or scaling fast, Shopify Plus offers advanced features like custom checkouts, automation tools, and support for B2B selling—all while keeping the platform easy to manage.

Proven Track Record in Platform Migrations

We’ve successfully migrated dozens of brands from legacy platforms to Shopify. From fashion and wellness to tech and lifestyle brands, we’ve helped businesses preserve their SEO equity, maintain order histories, and launch fully functioning Shopify storefronts without missing a beat.

How Long Do Shopify Projects Take?

The timeline for a Shopify project depends on the scope—but most builds typically take between 3 to 8 weeks, from planning to launch.

If you’re going for a custom Shopify website design, you can expect a slightly longer timeline than if you’re working with a pre-built theme. But either way, we move fast—without cutting corners.

Here’s a general breakdown of what to expect:

1. Discovery & Planning (1 week)

We kick things off with a discovery call to understand your brand, products, goals, and technical requirements. This helps us scope the project accurately and plan around your launch deadlines.

2. Design & Theme Setup (1–3 weeks)

For custom builds, we design your Shopify storefront from scratch—covering homepage, collections, product pages, and any custom features you need.
For template builds, we’ll customise a premium theme to match your brand and product catalogue.

3. Development & Integrations (1–2 weeks)

We bring the designs to life in Shopify—building out the site, connecting third-party apps, and setting up payment, shipping, and tax rules. We also integrate any required tools like CRMs, ERPs, or fulfilment partners.

4. Content Upload & SEO Setup (1 week)

We handle product imports, copy formatting, image optimisation, and key SEO basics—meta tags, alt text, structured data, and internal linking.

5. Testing, Launch & Support (1 week)

We run full QA testing across mobile and desktop, test the checkout, fix bugs, and prepare for launch. Once live, we provide onboarding support and can offer ongoing help as your store grows.

Need It Faster?

If you’ve got a tight deadline, we offer express Shopify builds using streamlined processes and hand-picked premium themes. We’ll let you know what’s realistic—and deliver fast, without compromising on quality.

What Affects the Timeline?

Every Shopify project is different, but here are a few things that can influence how long it takes:

Revisions and approval turnaround time

Number of SKUs or collections

Whether you need a full custom theme or are using an existing one

Migrations from other platforms

Complex integrations (e.g. custom shipping logic, ERP connections)

If there’s anything we haven’t covered, just drop us a message. We’re happy to talk through your project, offer advice, or walk you through how Shopify could work for your business.