Fresh terminology and acronyms emerge at a rapid pace within Digital Marketing, making it challenging to stay informed. To assist you, we’ve curated a comprehensive glossary of the most frequently used digital marketing terminology and their definitions. Whether you’re embarking…
At Better Ranking, we believe technical SEO forms the bedrock of every successful digital marketing campaign. Without a solid foundation, even the most compelling content can fail to achieve the online visibility it deserves. Our goal is to ensure that…
You’re sending a cold email when you reach out to someone via email without prior contact, aiming to initiate a business conversation, generate leads, or build a professional relationship. Cold emails are personalised, one-to-one messages targeted at specific individuals, making…
An old SEO master once shared a powerful technique for those starting with no resources, connections, or secret sauce. This method, known as the SEO Avalanche Technique, draws inspiration from various SEO strategies of the past. Key Takeaways The Core…
We’ve got some intriguing e-commerce statistics for 2024. The global ecommerce market is set to hit $8.1 trillion, with China and the US leading the way. Online marketplaces like Amazon and eBay are forecasted to reach $2.1 trillion in sales.…
Search engine optimisation (SEO) is a crucial component of any digital marketing strategy. However, one of the most common questions that businesses and website owners ask is, “How long does SEO take to work?” The truth is, there’s no one-size-fits-all…
The AIDA model is a fundamental framework in marketing that has stood the test of time since its inception in the late 19th century. This powerful tool continues to guide marketers, advertisers, and sales professionals in crafting effective strategies to…
As we enter 2025, the search engine landscape continues to evolve, with Google and Bing remaining the two dominant players. While Google has long held the lion’s share of the market, Microsoft’s Bing has made significant strides in recent years,…
To optimise your Shopify store for speed and performance, start by choosing a lightweight theme like Dawn or Eurus, which are designed for speed and have clean code. Next, optimise your images by compressing them, using the right file formats…
To master Shopify’s newest features and maximise their benefits, you need to leverage advanced metafield capabilities to create custom fields like size guides, ingredient lists, and care instructions. Enhance product customisation with apps like Zepto Product Personaliser, and streamline your…
Blocksy is a powerful and versatile WordPress theme that has gained popularity for its speed, flexibility, and SEO-friendly features. In this comprehensive guide, we’ll explore how to configure the Blocksy theme to achieve optimal SEO performance for your WordPress website.…
To use Sitebulb for SEO, start by setting up your audit with a clear project name and the start URL, typically your site’s home page. Customise your audit settings by selecting the crawler type (HTML or Chrome), configuring the user…
To use Google Ads for SEO, start by utilising the Google Keyword Planner to discover and refine your keyword strategy. Enter seed keywords or URLs to get detailed data on search volumes, competition, and trends, and use filters like location…
To use Bing Webmaster Tools for SEO, start by leveraging the Bing Keyword Planner to discover new keywords and analyse their search volumes, ensuring you target terms that align with your audience’s search intent. Brainstorm potential terms relevant to your…
To use Screaming Frog for SEO, start by initiating a site crawl by entering your website URL and adjusting settings to include or exclude resources like images, CSS, and JavaScript. Monitor the crawl progress and schedule regular crawls to track…
To use Google Search Console for SEO effectively, start by verifying your site ownership and familiarising yourself with its interface. The performance report is essential for analysing search traffic, focusing on click-through rates (CTR) and average positions to identify optimisation…
To effectively use Google Trends for SEO, start by entering relevant keywords into the search bar to analyse their popularity over time and across different regions. Utilise the comparative analysis feature to identify rising trends and seasonality, adjusting your content…
Canonicals are essential tools in various fields, including law, mathematics, music, data governance, and web development. They establish authoritative standards or representations, ensuring consistency and clarity. In SEO, canonical tags help manage duplicate content and optimise search engine rankings. Understanding…
