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All (18)Essays (1)Marketing (3)SEO (10)Shopify (4)Wordpress (1)

The Search Console Impression Crash

  • yerusamayu4317
  • September 17, 2025
  • SEO

Google’s removal of the &num=100 parameter in September 2025 has led to a significant and unprecedented drop in reported impressions…

The Truth About TikTok Marketing: Digital Myths That Can Sabotage Small Business Success (and What Actually Works in 2025)

  • yerusamayu4317
  • September 7, 2025
  • Marketing

In today’s digital era, advice flies fast—especially on platforms like TikTok. Small business owners see viral clips touting new marketing…

5 Winning Cold Email Templates For Your Outreach Campaigns In 2025

  • yerusamayu4317
  • August 30, 2025
  • Marketing

In the world of sales and lead generation, cold outreach is both an art and a science. A well-crafted sales…

SEO And Digital Reputation Strategy For Celebrities and Public Figures

  • yerusamayu4317
  • August 27, 2025
  • SEO

In today’s hyperconnected digital landscape, celebrity SEO has evolved beyond traditional marketing into an essential reputation management tool that can make or…

Internationalising A Shopify Store

Internationalising A Shopify Store: The Advanced Guide for UK Merchants Expanding in Europe

  • yerusamayu4317
  • August 24, 2025
  • Shopify

Breaking into new European markets is top of mind for many successful UK Shopify brands. But moving from a single,…

shopify collection urls

Creating a Clean Collection Structure in Shopify

  • yerusamayu4317
  • August 24, 2025
  • Shopify

If you run a Shopify store, you’ve probably noticed how quickly your product catalogue can start looking messy in search…

shopify product urls

Optimise The Shopify Product URL structure For SEO Growth

  • yerusamayu4317
  • August 10, 2025
  • Shopify

Are you a UK Shopify merchant facing SEO headaches due to your store’s product URLs? You’re not alone. At Better Ranking—your…

From Kojima to Keywords: Creative Gene Thinking in SEO

  • yerusamayu4317
  • August 10, 2025
  • Essays, SEO

Hideo Kojima is often called the first auteur of video games. The creator of Metal Gear Solid, Death Stranding, and the upcoming…

Impression Decoupling: Why Search Visibility No Longer Equals Clicks in Google Search

  • yerusamayu4317
  • July 24, 2025
  • SEO

If you’ve checked your website’s Google Search Console lately, you might have noticed something odd—your pages are appearing more often…

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