The Search Console Impression Crash
Google’s removal of the &num=100 parameter in September 2025 has led to a significant and unprecedented drop in reported impressions…
The Truth About TikTok Marketing: Digital Myths That Can Sabotage Small Business Success (and What Actually Works in 2025)
In today’s digital era, advice flies fast—especially on platforms like TikTok. Small business owners see viral clips touting new marketing…
5 Winning Cold Email Templates For Your Outreach Campaigns In 2025
In the world of sales and lead generation, cold outreach is both an art and a science. A well-crafted sales…
SEO And Digital Reputation Strategy For Celebrities and Public Figures
In today’s hyperconnected digital landscape, celebrity SEO has evolved beyond traditional marketing into an essential reputation management tool that can make or…
Internationalising A Shopify Store: The Advanced Guide for UK Merchants Expanding in Europe
Breaking into new European markets is top of mind for many successful UK Shopify brands. But moving from a single,…
Creating a Clean Collection Structure in Shopify
If you run a Shopify store, you’ve probably noticed how quickly your product catalogue can start looking messy in search…
Optimise The Shopify Product URL structure For SEO Growth
Are you a UK Shopify merchant facing SEO headaches due to your store’s product URLs? You’re not alone. At Better Ranking—your…
From Kojima to Keywords: Creative Gene Thinking in SEO
Hideo Kojima is often called the first auteur of video games. The creator of Metal Gear Solid, Death Stranding, and the upcoming…
Impression Decoupling: Why Search Visibility No Longer Equals Clicks in Google Search
If you’ve checked your website’s Google Search Console lately, you might have noticed something odd—your pages are appearing more often…