Complete Guide to Technical SEO 2025
Technical SEO is the foundation that ensures your website can be efficiently crawled, indexed, and understood by search engines. If…
Sam is the founder of Better Ranking, a UK-based SEO agency helping businesses improve visibility and grow through clear, results-driven search strategies. With a background in web design and technical SEO, Sam focuses on fixing the issues that stop websites from performing—whether that’s slow site speed, poor structure, or missed opportunities in content and local search. When not working on SEO campaigns, Sam shares practical guides and resources on Better Ranking to help business owners understand how to get more from their websites.
The Search Console Impression Crash
Google’s removal of the &num=100 parameter in September 2025 has led to a significant and unprecedented drop in reported impressions…
SEO And Digital Reputation Strategy For Celebrities and Public Figures
In today’s hyperconnected digital landscape, celebrity SEO has evolved beyond traditional marketing into an essential reputation management tool that can make or…
Internationalising A Shopify Store: The Advanced Guide for UK Merchants Expanding in Europe
Breaking into new European markets is top of mind for many successful UK Shopify brands. But moving from a single,…
Creating a Clean Collection Structure in Shopify
If you run a Shopify store, you’ve probably noticed how quickly your product catalogue can start looking messy in search…
Optimise The Shopify Product URL structure For SEO Growth
Are you a UK Shopify merchant facing SEO headaches due to your store’s product URLs? You’re not alone. At Better Ranking—your…
From Kojima to Keywords: Creative Gene Thinking in SEO
Hideo Kojima is often called the first auteur of video games. The creator of Metal Gear Solid, Death Stranding, and the upcoming…
Impression Decoupling: Why Search Visibility No Longer Equals Clicks in Google Search
If you’ve checked your website’s Google Search Console lately, you might have noticed something odd—your pages are appearing more often…
Delete Posts By URL Live On WordPress Plugin Store
The WordPress ecosystem welcomes a powerful new tool for site administrators: the “Delete Posts By URL” plugin, now available in…