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Reduce your reliance on paid ads with our expert ecommerce SEO agency
We go beyond vanity metrics. We focus on driving real results to your e-commerce store – more buyers, more sales. Every move we make is geared towards boosting your ROI organically to reduce your ad spend and reliance on PPC agencies.
What is the Value of Ecommerce SEO To Your Business?
Seriously? Who doesn’t want to simply launch an online store and subsequently receive revenue? Sadly, it no longer works like that.
Organic traffic is the backbone of e-commerce growth. It converts on average, at 14.6%, far outperforming other channels, but it’s much harder to achieve these days. B2B e-commerce companies generate twice the revenue from organic than from paid channels. Across the board, e-commerce brands that invest in SEO see 127% higher year‑on‑year revenue growth and a 58% lift in average order value. And that growth is sustainable—with free traffic that works 24/7, unlike ad spend which stops the moment the budget runs dry .
Organic traffic is the backbone of e-commerce growth. It converts on average, at 14.6%, far outperforming other channels, but it’s much harder to achieve these days. B2B e-commerce companies generate twice the revenue from organic than from paid channels. Across the board, e-commerce brands that invest in SEO see 127% higher year‑on‑year revenue growth and a 58% lift in average order value. And that growth is sustainable—with free traffic that works 24/7, unlike ad spend which stops the moment the budget runs dry .
Important Ecommerce Tasks
As you begin the process of optimizing your online store, the most essential ecommerce SEO tasks to prioritize include:
– Optimizing category and product pages
– Making sure product feeds are submitted via Google Merchant Center
– Building new category pages to target new queries
Other important tasks include: speeding up page load time, crafting detailed product descriptions, and doing backlink outreach.
– Optimizing category and product pages
– Making sure product feeds are submitted via Google Merchant Center
– Building new category pages to target new queries
Other important tasks include: speeding up page load time, crafting detailed product descriptions, and doing backlink outreach.
Ecommerce Content Basics
– Edit the title tags, meta tags, and meta descriptions to include your keywords.
– Edit the alt text of product images to ensure it accurately describes visuals.
– Make sure your file names include keywords.
Think carefully about the URLs for blog posts, webpages, products, and collections.
When optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.
– Edit the alt text of product images to ensure it accurately describes visuals.
– Make sure your file names include keywords.
Think carefully about the URLs for blog posts, webpages, products, and collections.
When optimizing your title tags and descriptions, note that these are Google-facing. The primary goal is ranking on the first page. The secondary goal is convincing searchers to click through to your site.
Why Should Ecommerce Sites Care About SEO?
When someone searches on Google, they’re shown a Search Engine Results Page (SERP) with around 10 organic listings—positioned below Ai generations, paid ads and Shopping results. Ecommerce SEO works to ensure your product pages appear in those top organic spots. If you don’t make page one, you’re almost invisible—only 0.63% of users click to page two. Even on the first page, ranking matters. The #1 result garners about 27.6% of clicks, and the top three positions collectively claim over 54% of all clicks. If your site ranks fourth or lower, you’re missing out on the majority of search traffic.
SEO isn’t just about visibility—it directly impacts your bottom line. Approximately 43% of ecommerce traffic comes from organic search on Google, and around 23.6% of ecommerce orders originate from that traffic source. With almost all buyers never reaching page two, strong SEO is essential for driving both traffic and sales. In short, if your site isn’t ranking highly, your products are hidden.
SEO isn’t just about visibility—it directly impacts your bottom line. Approximately 43% of ecommerce traffic comes from organic search on Google, and around 23.6% of ecommerce orders originate from that traffic source. With almost all buyers never reaching page two, strong SEO is essential for driving both traffic and sales. In short, if your site isn’t ranking highly, your products are hidden.
Trusted by ‘real’ brands
Using Organic Search For Maximum Ecommerce Growth
Ecommerce SEO is the process of optimising your online store to appear higher in search engine results whenever customers search for your products. It goes far beyond a specific platform—it’s about making your store visible, trusted and easy to navigate. Search engines like Google handle around 90% of all web searches, and organic search delivers huge value. In fact, roughly 43% of all ecommerce site traffic comes through organic results. An effective SEO strategy increases visibility, attracts more visitors and drives more conversions—without incurring ongoing ad costs. A robust ecommerce SEO strategy has multiple layers:
Keyword research
We analyse what customers type when they search—for example, “red running shoes” or “affordable bags.” By analysing volume, difficulty and competition, we target terms that match intent and your business goals.
On-page optimisation
Each product and category page is tailored for users and search engines. That means optimising titles, descriptions, structured data and images. Well-optimised pages rank better and drive clicks.
Ongoing monitoring and optimisation
SEO isn’t a one-off project. Search algorithms and buyer behaviour change. We track performance, test and continually refine your strategy
We analyse what customers type when they search—for example, “red running shoes” or “affordable bags.” By analysing volume, difficulty and competition, we target terms that match intent and your business goals.
On-page optimisation
Each product and category page is tailored for users and search engines. That means optimising titles, descriptions, structured data and images. Well-optimised pages rank better and drive clicks.
Ongoing monitoring and optimisation
SEO isn’t a one-off project. Search algorithms and buyer behaviour change. We track performance, test and continually refine your strategy
Technical SEO
We audit and fix site speed, mobile responsiveness, secure hosting, sitemap accuracy and site structure. Fast-loading, easy-to-use stores keep visitors engaged and tend to rank higher .
Content and conversion optimisation
We craft guides, FAQs, reviews and blog posts to meet each stage of the shopping journey. Consistent, helpful content builds trust, improves rankings and boosts conversions.
Link building and outreach
We secure high-quality backlinks from reputable websites. Links signal trust to Google, improving domain authority and search performance .
We audit and fix site speed, mobile responsiveness, secure hosting, sitemap accuracy and site structure. Fast-loading, easy-to-use stores keep visitors engaged and tend to rank higher .
Content and conversion optimisation
We craft guides, FAQs, reviews and blog posts to meet each stage of the shopping journey. Consistent, helpful content builds trust, improves rankings and boosts conversions.
Link building and outreach
We secure high-quality backlinks from reputable websites. Links signal trust to Google, improving domain authority and search performance .
Case Study
Premium Appliances
Premium Appliances is a Hampshire‑based kitchen appliance retailer offering premium brands like Neff, AEG and more.
Ecommerce SEO is more than rankings—it’s about sustainable growth and real sales. Take Premium Appliances, who partnered with Better Ranking for a Shopify Store and Ecommerce SEO. Once live, our ongoing SEO delivered serious results. We mapped high-intent terms like “integrated dishwasher” and “induction hob” into page structures and content. Product pages were enriched with detailed FAQs, specs and internally linked resulting in doubled organic visits and boosted sales from search by 40%, all while PPC remained flat.
Have questions about Ecommerce SEO? We’ve answered some of the most common queries below to help you get started with confidence;
How Long Does Ecommerce SEO Take?
How Does Ecommerce SEO Help Drive Conversions and Revenue?
What Makes Ecommerce SEO Different from Traditional SEO?
If there’s anything we haven’t covered, just drop us a message. We’re happy to talk through your project, offer advice, or walk you through how Ecomemrce SEO could work for your online store.
Are You Ready To Scale Your Brand Now?
Book a call using the calendar opposite and we’ll show you the roadmap to increase your traffic and sales. On the call we’ll cover: