Initial site build followed by a complete Medical SEO campaign including technical and on-page optimisation, content, links and PR for a new Dragons Den® Winning health product, resulting in increased organic traffic and most importantly, online sales.
Medical SEO
Google has become the go-to source for medical queries, with over 75% of people searching for health-related information online in the past year. This creates a significant opportunity for healthcare practitioners to boost local brand awareness and attract more patient bookings. At Better Ranking, we specialise in Medical Website Design, Medical SEO, and Medical PPC tailored for doctors, dentists, and other healthcare providers. Our strategies focus on driving organic growth and helping you thrive.
Challenge
NitNOT is a new head lice treatment brand that received an investment on Dragons’ Den. The team wanted to build a recognisable online presence to compete with established lice treatment products.
Existing site wasn’t fit for purpose and traffic was low. Online engagement was minimal, and sales through their store struggled to grow despite the PR from TV and other news channels.
Existing site wasn’t fit for purpose and traffic was low. Online engagement was minimal, and sales through their store struggled to grow despite the PR from TV and other news channels.
Solution
A focused keyword strategy was created to target lice-related queries, integrating high-intent terms across product descriptions, blog articles, and meta tags.
Frequent blog releases covered treatment methods, safety questions, and comparison guides, building trust and encouraging steady engagement. Technical work included improving site speed, fixing broken links, and tightening internal links to give shoppers a smooth experience.
Outreach involved tapping into parenting blogs and health-focused forums to generate backlinks and raise NitNOT’s profile. These steps lifted domain authority and set NitNOT apart in a competitive market.
Frequent blog releases covered treatment methods, safety questions, and comparison guides, building trust and encouraging steady engagement. Technical work included improving site speed, fixing broken links, and tightening internal links to give shoppers a smooth experience.
Outreach involved tapping into parenting blogs and health-focused forums to generate backlinks and raise NitNOT’s profile. These steps lifted domain authority and set NitNOT apart in a competitive market.
Result
After six months, organic visits rose by 180%, driving a 160% spike in online sales. Quicker page loads and clear content led to a 22% reduction in bounce rates, showing that visitors were finding value and staying put.
The combination of positive reviews and media coverage boosted NitNOT’s credibility following the Dragons’ Den appearance, increasing repeat sales and reinforcing ongoing SEO momentum.
The combination of positive reviews and media coverage boosted NitNOT’s credibility following the Dragons’ Den appearance, increasing repeat sales and reinforcing ongoing SEO momentum.
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