Shopify Build, Product Migration and SEO Success

ww.3dbroadcastsales.com

One of our favourite projects, 3D Broadcast Ltd is a well-established professional broadcast company based at the world famous Pinewood Studios, who have many years of experience selling into the Broadcast and Corporate Market Place.

Background

3D Broadcast Sales, approached us with three critical goals:
– Migrate their e-commerce platform to Shopify maintaining product data.
– Reduce reliance on expensive agency costs
– Improve organic rankings to drive more high-intent traffic.
Our challenge was clear: ensure a smooth transition to a managed Shopify store while strengthening their SEO foundation to help them increase sales within their niche.
Paul Raeburn
Co-Owner 3D Broadcast Sales
We couldn’t be more impressed with the results delivered by Better Ranking. From the moment we engaged their services, the team – and in particular Sam – brought a clear, strategic vision backed by deep technical knowledge and digital expertise. Their input has had a transformational impact on our business.

Shopify Website Design & Migration

We designed and built a custom Shopify theme tailored to trade buyers. The layout prioritised fast product discovery, with a simplified structure optimised for speed and mobile use. We added advanced collection filtering, a mega menu for easy navigation, and a bespoke quote request system to support high-value B2B sales.

– Magento to Shopify Migration: Migrated 2,500+ products with variants and specs, redirected all key URLs for SEO, and imported historical customer and order data.
Custom Shopify Theme & Navigation: Designed a clean, mobile-optimised layout for trade buyers, with advanced collection filtering, a sticky mega menu, and simplified browsing.
– Quote Request Functionality: Integrated a custom quote request system to support B2B RFQs on high-value products, streamlining the sales process for professional buyers.
Technical SEO & Performance Setup: Optimised for Core Web Vitals, added structured data for rich results, and kept the build lightweight with minimal apps and clean code.

To support long-term growth, we kept the build lightweight and SEO-focused. We configured technical SEO settings, added structured data, and ensured the site passed Core Web Vitals. The result is a scalable, high-performing ecommerce site that’s easy to manage and ready to grow.

The Results

A new web platform enhanced user experienced, meant lower overheads for 3D Broadcast and saw an increase in conversion rate from organic and paid sales.
-Transferred over 2,500 SKUs, including variants and technical specifications.
– Zero ranking losses post-migration, thanks to our detailed Shopify migration services.
– Mobile-first, custom Shopify design aimed at trade/B2B customers.
– Custom ‘make and offer’ feature.
– Digital product license support.
– Quote‑request system to support high-value enquiries.
– 128% increase in CRV.

Are You Ready To Scale Your Brand Now?

Book a call using the calendar opposite and we’ll show you the roadmap to increase your traffic and sales. On the call we’ll cover:
Competitive Market Analysis
A review of your current search visibility and traffic compared to your competitors.
Quick-Win Revenue Opportunities
Low hanging fruit” optimisations to capture immediate revenue from Google search.
Growth Roadmap
A realistic timeline showing when you can expect to hit key traffic and revenue goals.
Search Revenue Potential
Data-driven forecasts showing how much traffic and revenue your store should be generating from search.