Background
The Hop Tap, a CAMRA award winning ale bar and online store, approached us with two critical goals:
– Migrate their e-commerce platform to Shopify without jeopardising existing rankings.
– Improve their organic rankings to drive more high-intent traffic.
Our challenge was clear: ensure a smooth transition to Shopify while strengthening their SEO foundation to help them dominate their niche.
Tracey Hosier
Founder of The Hop Tap
Our goal is offer a community bar experience and provide exactly the same offering online. Using the online store will allow us to provide the same exclusive ales from across the UK as we do in store.