SEO Consultancy Services

An SEO Consultancy That Puts You AND Your Website First. Literally.

As the mastermind behind Better Ranking, David Xu blends SEO knowledge and technical skills with creative strategies as unique as your business.

Better Ranking: Leading UK SEO Consultancy

Our lead consultant at Better Ranking, David is more than a typical advisor. He has fuels numerous growth stories, delivering direct consultation to all prospective clients before any commitment. You receive honest insights and a blueprint for success without having to invest prematurely.

The clear, direct nature of these discussions helps you evaluate whether SEO is a worthwhile path. Our consultant studies your business closely and outlines the steps needed to secure high positions on Google.

Acting as the driving force at Better Ranking, David merges detailed SEO knowledge and technical expertise with flexible approaches crafted for your business. Close attention to developments in the SEO world keeps clients ready for shifts in the marketplace.

Book Your SEO Video Audit

Discover the power of our SEO video audits, and uncover the secrets to ranking in Google for the lowest cost possible. Our SEO video audits take a fresh, engaging approach to boosting your organic traffic and elevating your site ranking in any search engine, adding significant value to your online presence.

An SEO Consultancy That Gets Every Detail Correct

Our approach covers every angle, never overlooking important elements that influence visibility in search results. Below, you’ll find the core components we evaluate and refine in your tailored SEO plan.

Initial Technical Audit

A technical audit is like a thorough examination of your website. It looks at everything from how quickly pages load to whether mobile visitors can navigate easily. By pinpointing and fixing broken links, page-speed bottlenecks, and other technical obstacles, the process boosts your site’s position in search results. This step lays a strong groundwork for the rest of your SEO efforts.

Keyword Research

Ever wonder why competitors show up above you on Google? A keyword gap analysis reveals the terms competitors rank for that you might have overlooked. After spotting these missing keywords, we add them to your content plan, opening opportunities to attract extra visitors. Fresh research uncovers search phrases that fit your business, helping you stand out in the rankings and gain more exposure on major search platforms.

Local SEO Audit

A local audit shows how your site performs for nearby users. We examine factors like your Google Business Profile, NAP (Name, Address, Phone) details, and local reviews. By improving elements that affect local rankings, you get more eyes on your offerings from people in the area. This localised strategy boosts walk-in visits and online interactions alike, giving you a bigger presence in your community.

PR & Link Building

Building your brand’s reputation online calls for strong connections. Our methods create links from high-authority websites, enhancing trust in your domain. We organise PR campaigns that highlight your strengths, attract valuable backlinks, and place your business in front of a larger audience. Links from well-respected sites function like endorsements, making your website more appealing to both visitors and search algorithms.

Content Roadmap Strategy

Figuring out what to adjust is only part of the story. Our specialists design a roadmap tailored to your objectives, guiding each phase of the optimization process. You’ll have regular updates on progress, showing how adjustments to blog posts, infographics, or page content are boosting visibility in organic search results. This framework keeps our efforts on target and ties every step of the plan to measurable outcomes.

Progress Reporting

Our commitment continues well after strategies are in place. We keep a close watch on performance to verify that rankings, traffic, and conversions are growing. Regular analytics reviews let us fine-tune methods if needed. By tracking keyword shifts and visitor engagement, we provide up-to-date insights that show exactly how your site is evolving. This focus on progress means your business benefits from tangible results at every stage.

Our SEO Consultancy Services

SEO consultancy is about guiding businesses to achieve stronger visibility in search engine rankings. At Better Ranking, we believe in creating customised paths rather than using generic methods. 
SEO consultancy offers a structured plan for enhancing your online visibility. A striking website or impressive product can go unnoticed if users can’t find it when they search on platforms like Google. The goal of SEO consultancy is to prevent that from happening by providing strategies that capture interest and rank highly for relevant terms. This approach ensures that your brand surfaces at the right time, in front of people already looking for your offerings.

An SEO consultant analyses your business model, uncovers how prospective buyers search, and refines your content to match those needs. At Better Ranking, this includes multiple tactics—technical adjustments for site speed and user experience, targeted link building to elevate your site’s authority, and well-crafted content that resonates with audiences. While each component plays its part, the collective result is increased search visibility and stronger connections with potential customers.

Ongoing monitoring and refinement are also key. Algorithms and search trends never remain static, so SEO consultants watch for changes and tweak strategies to keep everything running smoothly. By balancing technical expertise with a focus on genuine user value, an SEO consultant ensures your brand is positioned for meaningful, ongoing growth. The outcome isn’t just about vanity metrics; it’s about driving qualified traffic that leads to real outcomes for your business.
At Better Ranking, the process starts with examining existing site architecture, keyword profiles, and content quality. This groundwork shapes strategies that align with specific business aims, focusing on how to outrank rivals across the UK. Thoughtful keyword research follows, identifying terms people commonly use when searching for what the business offers. Rather than scattering phrases randomly, we incorporate them in ways that flow naturally with high-value content.

Site structure and technical elements also receive close attention. Fast load times, a logical navigation setup, and user-friendly design make it easier for visitors to explore a website, which search engines often reward with stronger rankings. High-quality backlinks play a part in establishing authority as well, so outreach and digital PR campaigns help secure references from reputable online sources. This boosts the site’s credibility in the eyes of both users and search algorithms, reinforcing a national SEO campaign.

Content development lies at the heart of a successful nationwide effort. Blog posts, articles, and landing pages tailored to targeted keywords engage potential customers by supplying them with relevant details and answering common questions. This content-first approach enhances the chances of converting casual readers into loyal clients, all while signaling to search engines that the site deserves prominent placement in results. Ongoing reports and analytics guide any necessary adjustments, maintaining a steady climb in rankings and uncovering new keyword opportunities. By combining all of these elements, Better Ranking provides national SEO services that deliver a broader customer base, stronger brand recognition, and growth that extends far beyond a single geographic location.
Featured Case Study

NitNOT

Health & Medical / Web Design / SEO
Hertfordshire-based business NitNOT, led by the remarkable Eileen Hutchinson, captured national attention by winning over the Dragons on Dragons’ Den in 2021. They secured a £40,000 investment for 30% equity from Tej Lalvani, marking a major milestone for the company.
For the past three years, Better Ranking has proudly partnered with NitNOT, a trusted name in the Hertfordshire area. Our collaboration has focused on creating a user-friendly, high-converting website and effective SEO strategies that have significantly increased NitNOT’s organic traffic. This partnership reflects our commitment to delivering measurable results and supporting local businesses in achieving sustainable growth.
Featured Case Study

South Yorkshire Windows

B2C / Web Design / SEO
South Yorkshire Windows had previously worked with SEO agencies but saw little to no return on their investment. Seeking real, measurable results, they turned to us for help in strengthening their organic presence to complement their PPC campaigns.
We began by addressing technical SEO issues to bring their site up to standard, then focused on improving keyword visibility through on-page optimisation and strategic content. Our collaboration continues, with ongoing efforts in link building to enhance their authority, as well as new landing page development and lead generation initiatives.
Featured Case Study

Peony & Magnolia

B2B / Web Design
Peony & Magnolia, a leading HR consultancy in Hertfordshire, needed a website that matched their professional reputation. Their existing site was outdated, difficult to navigate, and underperforming in lead generation. They wanted a modern, user-friendly platform that showcased their expertise in compliance, recruitment, and employee relations, complete with custom branding and artwork.
Within four months, website traffic increased by 85%, and inquiries through the automated form grew by 40%. Load times improved by 30%, leading to a 25% boost in conversions. Clients praised the site’s clear presentation of Peony & Magnolia’s expertise, while prospective leads found navigation effortless and service details transparent. These improvements reinforced their position as a top HR consultancy in Hertfordshire.
Featured Case Study

3D Broadcast Sales

B2B / Web Design
Peony & Magnolia, a leading HR consultancy in Hertfordshire, needed a website that matched their professional reputation. Their existing site was outdated, difficult to navigate, and underperforming in lead generation. They wanted a modern, user-friendly platform that showcased their expertise in compliance, recruitment, and employee relations, complete with custom branding and artwork.
Within four months, website traffic increased by 85%, and inquiries through the automated form grew by 40%. Load times improved by 30%, leading to a 25% boost in conversions. Clients praised the site’s clear presentation of Peony & Magnolia’s expertise, while prospective leads found navigation effortless and service details transparent. These improvements reinforced their position as a top HR consultancy in Hertfordshire.
SEO Consultancy Services

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Why Choose Our SEO Consultancy Services?

Let our SEO consultancy services in London help you optimise your website with a free SEO consultation! Contact us on 08001455346 or complete the form below.