Conversion Rate Calculator

This tool lets you easily calculate the percentage of visitors who complete a specific action on your website. Simply enter the total number of visitors along with the count of actions taken—whether that means a purchase, a newsletter sign-up, or a form submission—and the calculator will output your conversion rate as a percentage.

What Does Conversion Rate Mean?

Conversion rate (CVR) measures the portion of individuals who complete a desired action—such as making a purchase—relative to the total audience that could have done so.

For ad campaigns and email efforts, it is calculated as the number of conversions divided by the number of clicks, with the result expressed as a percentage. This metric is often called the “Click-to-Conversion Rate.”

For websites, conversion rate indicates the percentage of visits that lead to a conversion. Visits are usually recorded as sessions rather than as unique users, meaning each session offers a chance to convert.

Ranking well for transactional queries helps connect you with customers actively searching for your offerings, often reflecting a higher buying intent than visitors reached through other channels.
You can choose whether you want to know the number of conversions required from a given number of sessions or how many sessions are needed to achieve a set number of conversions. Simply select the option that fits your needs, enter the relevant numbers and your target conversion rate, then click the Calculate button.

What Does Conversion Rate Mean?

Conversion rate is the percentage of visitors who complete a specific action on a website. This metric is calculated by dividing the number of visitors who take the desired action by the total number of visitors and then multiplying by 100. For example, if a site receives 500 visitors and 25 of them make a purchase, the conversion rate is (25 ÷ 500) × 100, which equals 5%.

Here are several examples to illustrate the concept:

• A landing page designed to capture email addresses receives 1,000 visitors. If 50 people sign up for the newsletter, the conversion rate is (50 ÷ 1,000) × 100 = 5%.

• An online store tracks the process of adding items to the shopping cart versus completing a purchase. If 800 visitors add products to their cart and 200 complete the purchase, the conversion rate for purchases is (200 ÷ 800) × 100 = 25%.

• A company offers a free trial of its software. Out of 2,000 visitors to the trial offer page, 100 sign up. The conversion rate for the free trial sign-up is (100 ÷ 2,000) × 100 = 5%.

Conversion rate serves as an indicator of how effectively a website or campaign persuades visitors to take a specific action. Marketers and website owners use this figure to assess performance, identify areas needing improvement, and experiment with different strategies. For instance, by adjusting the placement of call-to-action buttons, refining website copy, or improving load times, one may observe an increase in the conversion rate. Monitoring this metric helps pinpoint which changes positively affect the website’s ability to convert visitors into customers, subscribers, or leads.