WordPress site build and branding featuring podcast and newsletter download areas resulting in increased organic traffic and online enquiries.
Consultancy Web Design
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Challenge
Peony & Magnolia, a prominent HR consultancy in Hertfordshire, had an outdated website that didn’t reflect their professional stature. The design felt clunky, navigation was difficult, and lead generation was low. Their goal was to have a modern platform that appealed to organisations seeking services in compliance, recruitment, and employee relations with custom artwork/branding.
Solution
The process began with a refined brand style, introducing a sophisticated color palette and clean typography. The layout was reorganised to showcase primary services, allowing visitors to locate relevant HR solutions quickly.
Each service page included calls to action and simple inquiry features. High-quality visuals and concise copy emphasised credibility. Marketing teams joined forces to include an automated form system that routed questions directly to the right consultant. Technical enhancements covered faster load times, clear menu structures, and robust site security to protect client data.
Each service page included calls to action and simple inquiry features. High-quality visuals and concise copy emphasised credibility. Marketing teams joined forces to include an automated form system that routed questions directly to the right consultant. Technical enhancements covered faster load times, clear menu structures, and robust site security to protect client data.
Result
Within four months, site traffic rose by 85%, with a 40% increase in inquiries through the automated form. Load times improved by 30%, contributing to a 25% bump in conversions. Clients noted that the site conveyed Peony & Magnolia’s expertise more effectively, and prospective leads highlighted the ease of navigation and transparent service information. These upgrades positioned Peony & Magnolia as a leading choice for HR services in Hertfordshire.
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