The SEO Avalanche Technique

An old SEO master once shared a powerful technique for those starting with no resources, connections, or secret sauce. This method, known as the SEO Avalanche Technique, draws inspiration from various SEO strategies of the past.

Key Takeaways

• Start with your current traffic tier: Determine your daily organic traffic from Google and target keywords with monthly search volumes that match your daily traffic. This allows you to build a strong foundation without relying on artificial boosts.
• Use the Keyword Golden Ratio (KGR): Focus on keywords with a KGR under 0.25, which are typically easier to rank for. This technique helps you find low-competition keywords that you can realistically target.
• Create a large volume of content: Aim to publish 30-45 articles per month targeting these low-competition keywords. This consistent content creation helps build a strong base of traffic that Google is unlikely to strip away.
• Interlink strategically: Connect your new content to money pages and previously published articles. This internal linking structure helps distribute link equity and improves the overall SEO performance of your site.
• Build a traffic moat: By focusing on a large number of low-competition keywords, you create a diverse traffic base that is resilient to algorithm changes. This approach allows you to gradually increase your site’s authority and target more competitive keywords over time1.

The Core Concept

The SEO Avalanche Technique operates on the principle of ‘death by a thousand cuts’, a strategy that achieves significant results through numerous small actions. This approach draws parallels with phenomena like distributed denial-of-service (DDoS) attacks or the gradual destruction of wood by termites.At its heart, this technique advocates for building an SEO presence incrementally, starting from the lowest tier of search visibility.

Rather than attempting to compete for high-volume keywords immediately, the strategy focuses on accumulating traffic through a multitude of low-competition, low-volume keywords.The power of this method lies in its cumulative effect. By targeting a large number of keywords that each bring in a small amount of traffic, websites can build a substantial and diverse traffic base. This approach is particularly effective because:

1. It allows new or resource-limited websites to gain traction in search results.
2. It creates a broad foundation of content that signals topical authority to search engines.
3. It reduces reliance on any single keyword, making the site more resilient to algorithm changes.
4. It provides opportunities to interlink content, strengthening the overall site structure.
5. It allows for gradual scaling as the site’s authority grows.

The SEO Avalanche Technique essentially mimics natural, organic growth patterns that search engines favour. By starting small and consistently expanding, websites can establish a strong presence in search results without resorting to risky tactics or requiring significant initial resources. This patient, methodical approach aligns well with search engines’ preference for sites that demonstrate genuine expertise and value over time.

Understanding Google’s Trust Tiers

Google assigns trust levels to websites based on their daily organic traffic. Here’s a simplified version of these tiers:

Tier	Daily Traffic
0	0-10
10	10-20
20	20-50
50	50-100
100	100-200
200	200-500
500	500-1000

And so on, up to 50,000 daily visitors.

Implementing the Technique

Implementing the SEO Avalanche Technique requires a methodical and patient approach, but when executed correctly, it can yield substantial organic traffic growth over time. This strategy is particularly effective for new websites or those with limited resources, as it focuses on building a strong foundation through low-competition keywords. By following these steps, you can systematically increase your search visibility and establish a robust online presence that search engines will recognise and reward.

Determine Your Current Tier:

• Analyse your daily Google organic traffic using Google Analytics 4 or a similar tool
• Look at the average daily visitors over the past 30 days for a more accurate picture
• Consider seasonal fluctuations that may affect your traffic numbers
• Use Google Search Console data to cross-reference your organic traffic estimates

Target Keywords Within Your Tier:

• Use keyword research tools like Ahrefs, SEMrush, or Keyword Planner to find relevant keywords
• Focus on long-tail keywords that are more specific to your niche
• Consider the search intent behind the keywords to ensure they align with your content goals
• Look for keywords with commercial intent if you’re targeting conversions

Use the Keyword Golden Ratio (KGR):

• Calculate the KGR by dividing the number of Google results with the keyword in the title by the monthly search volume
• Prioritise keywords with a KGR under 0.25 for the best chance of ranking quickly
• Use tools like Allintitle.co or manual Google searches to find the number of results with the keyword in the title
• Consider slightly higher KGR values (up to 1.0) if you have a more established site

Create Content:

• Develop a content calendar to plan your 30-45 articles per month
• Focus on creating high-quality, in-depth content that thoroughly covers the topic
• Use proper on-page SEO techniques, including optimising title tags, meta descriptions, and headers
• Incorporate relevant images, videos, and infographics to enhance user engagement

Interlink:

• Create a site structure map to visualise your interlinking strategy
• Use descriptive anchor text when linking between articles
• Regularly update older content with links to new, relevant articles
• Consider using a plugin or tool to suggest internal linking opportunities

Track Your Progress:

• Set up Google Search Console to monitor your keyword rankings and click-through rates
• Use paid rank tracking tools for more comprehensive data and competitor analysis
• Monitor your overall organic traffic growth in Google Analytics
• Track key performance indicators (KPIs) like time on page and bounce rate to assess content quality

Gradually Move Up:

• Reassess your tier every 3-6 months based on traffic growth
• Gradually target keywords with higher search volumes as your site authority increases
• Consider building backlinks to support your efforts in ranking for more competitive keywords
• Continuously analyse your competitors to identify new keyword opportunities in higher tiers

By diligently following these implementation steps, you can harness the full potential of the SEO Avalanche Technique. Remember, this is not a quick-fix solution, but rather a long-term strategy that builds sustainable organic traffic. As you progress through the tiers, you’ll notice your website gaining authority and visibility across a wide range of keywords.

This diverse traffic base not only provides stability against algorithm changes but also positions your site for continued growth. Stay consistent, monitor your progress, and be prepared to adapt your approach as you climb the SEO ladder. With persistence and patience, the SEO Avalanche Technique can transform your website’s organic search performance.

The Maths Behind It

If you publish 30 articles per month for 6 months, you’ll have 180 articles. Even if only 50% of these perform well, you could potentially reach 13,200 monthly visitors after 6 months.

Content Quality vs. Quantity

While the Avalanche Technique emphasises creating a large volume of content, it’s crucial not to sacrifice quality. Here are some tips to maintain high standards:

• Develop a comprehensive style guide for writers
• Implement a rigorous editing process
• Regularly audit and update older content

Continuous Learning and Adaptation

The SEO landscape is always changing. Stay ahead by:

• Attending industry conferences and webinars
• Experimenting with new SEO techniques on a small scale
• Networking with other SEO professionals to share insights

By implementing these advanced strategies and focusing on long-term sustainability, you can maximise the effectiveness of the SEO Avalanche Technique and build a robust online presence that stands the test of time.

Additional Tips

• Ensure your website has social profiles and proper on-page SEO.
• Share your content on social media with relevant hashtags.
• Consider blocking SEO tool bots to prevent competitors from easily analysing your strategy.

This technique builds a strong foundation of traffic that Google is unlikely to strip away. It’s how many successful websites have grown their organic presence. By starting from the bottom and gradually building up, you create a robust SEO moat that’s difficult for competitors to overcome.

Remember, SEO isn’t rocket science. It’s about understanding how search engines work and methodically building your presence. This ‘starting from scratch’ blueprint can help anyone, regardless of resources, to build a solid organic traffic base.