Fresh terminology and acronyms emerge at a rapid pace within Digital Marketing, making it challenging to stay informed. To assist you, we’ve curated a comprehensive glossary of the most frequently used digital marketing terminology and their definitions. Whether you’re embarking…
At Better Ranking, we believe technical SEO forms the bedrock of every successful digital marketing campaign. Without a solid foundation, even the most compelling content can fail to achieve the online visibility it deserves. Our goal is to ensure that…
You’re sending a cold email when you reach out to someone via email without prior contact, aiming to initiate a business conversation, generate leads, or build a professional relationship. Cold emails are personalised, one-to-one messages targeted at specific individuals, making…
An old SEO master once shared a powerful technique for those starting with no resources, connections, or secret sauce. This method, known as the SEO Avalanche Technique, draws inspiration from various SEO strategies of the past. Key Takeaways The Core…
We’ve got some intriguing e-commerce statistics for 2024. The global ecommerce market is set to hit $8.1 trillion, with China and the US leading the way. Online marketplaces like Amazon and eBay are forecasted to reach $2.1 trillion in sales.…
Search engine optimisation (SEO) is a crucial component of any digital marketing strategy. However, one of the most common questions that businesses and website owners ask is, “How long does SEO take to work?” The truth is, there’s no one-size-fits-all…
The AIDA model is a fundamental framework in marketing that has stood the test of time since its inception in the late 19th century. This powerful tool continues to guide marketers, advertisers, and sales professionals in crafting effective strategies to…
As we enter 2025, the search engine landscape continues to evolve, with Google and Bing remaining the two dominant players. While Google has long held the lion’s share of the market, Microsoft’s Bing has made significant strides in recent years,…
To optimise your Shopify store for speed and performance, start by choosing a lightweight theme like Dawn or Eurus, which are designed for speed and have clean code. Next, optimise your images by compressing them, using the right file formats…
To master Shopify’s newest features and maximise their benefits, you need to leverage advanced metafield capabilities to create custom fields like size guides, ingredient lists, and care instructions. Enhance product customisation with apps like Zepto Product Personaliser, and streamline your…
