128 City Road, London EC1V 2NX

Work Hours
Monday to Friday: 8AM - 4PM
Weekend: 10AM - 2PM

Jack Bennett

Jack Bennett

Jack Bennet, the dynamic Business Development Manager at Better Ranking, embodies the very principles that the company stands for. With over a decade of experience in the field of digital sales and project management, Jack has been instrumental in shaping the trajectory of Better Ranking, ensuring its dominance in the rapidly evolving digital landscape.

Regex Explained

A computer screen with the word "regex" on it, explained through regular expressions.

In the realm of programming and data processing, Regular Expressions (RegEx) stand as a cornerstone, offering unparalleled efficiency in text parsing, data validation, and string manipulation. This comprehensive guide delves into the intricate world of RegEx, a potent tool that…

The AIDA Model in Marketing

An image of a funnel illustrating the AIDA Model in marketing.

Whether a customer is buying online or offline, businesses can truly understand their journey by applying the AIDA model. Over the course of the last three centuries, traditional AIDA model marketing has been modified. It can be used to comprehend…

Google vs Bing: Search Engine Comparison 2023

A book comparing the search engines Bing and Google.

When it comes to user choice and overall user experience, many people in the Bing vs. Google discussion would instinctively believe that Google wins out over both consumers and digital marketers. Even if Google still holds an 83.84% market share…

What Is Website Crawlability?

An image of a city being explored through a magnifying glass.

One of the key components of SEO is website crawlability, which is the ability of a search engine to crawl, or index, your website’s content. Crawlability is the process of a search engine going through your website’s content and identifying…

What KPI’s Should You Use For SEO?

The value of SEO is amplified through the use of KPP strategies.

SEO can be challenging to quantify. Rankings for keywords fluctuate, you have no control over Google’s search traffic, and it can occasionally be difficult to link conversions to a particular channel. How can you demonstrate progress and show value to…