Better Ranking · Umbrella Rank Ltd
Operations platform
The Better Ranking operations platform is an internal tool used only by authorised Better Ranking / Umbrella Rank Ltd staff to deliver SEO and related services. It is not a public self-serve product, not available for general consumer signup, and not offered to the public as a standalone Google app.
Access is at admin.betterranking.co.uk. Sign-in is restricted to approved staff accounts only.
What the platform does
Authorised users can connect Google accounts (where required) and use modules that help operate client and owned websites:
Search Console overview
Connect Google Search Console to review clicks, impressions, CTR, and average position across client and owned properties in one place.
Keyword Tracker
Monitor ranking positions, movement, and keyword groups for projects you manage.
Communications
Handle lead inbox and delivery outbox for websites that use Better Ranking endpoints.
Scraper
Run place and business extraction to support outreach and research workflows.
Google account access
When you connect a Google account, the platform may request:
- Read-only access to Google Search Console data so we can show performance for properties you already manage.
- Access to Google Ads Keyword Planner metrics so we can estimate search volumes and competition for keywords in the Keyword Tracker. This is used for research metrics only — not to run or change ads campaigns from this platform.
We use that data only to provide and improve these operations features for your authorised use — not to sell data, and not to serve ads.
You can disconnect Google access at any time from your Google Account permissions.
Privacy and contact
How we collect, use, and retain data — including Google user data — is explained in our Privacy Notice, including the section on the operations platform and Google APIs. Agency service terms remain in our Web Marketing Terms.
Questions: contact us or email hello@betterranking.co.uk.