Editorial layer
SEO Blog
Experiments, investigations, observations, and lessons from real SEO work. Guides remain the structured reference library; this is where findings, commentary, and working notes live.
Ecommerce SEO
WooCommerce vs Shopify
A practical comparison of WooCommerce and Shopify for SEO, catalogue control, technical overhead, and long-term organic growth.
SEO experiments
How to Set Up Keyword Tracking for Local and National Terms
How to separate local and national keyword tracking, group terms properly, and avoid reporting that hides where visibility is actually moving.
Technical investigation
Complete Guide to Technical SEO 2025
A practical technical SEO guide for 2025 covering crawl control, indexation, canonicals, templates, internal linking, and what large sites should fix first.
SEO experiments
How to Use Rank Tracking to Prioritise SEO Actions
How to use rank tracking as a decision tool: identify stuck page groups, isolate movement that matters, and decide what to fix first.
Search commentary
Organic SEO Strategy Framework for Growth Teams
A practical organic SEO strategy framework for growth teams that need clearer priorities across content, technical SEO, internal linking, and page-group visibility.
Ecommerce SEO
The ultimate guide to local SEO services for small businesses
A practical editorial guide to local SEO services for small businesses, what matters, and how to prioritise fixes that improve local rankings and enquiries.
AI search
SEO entities: what are they and how do they work?
An editorial explanation of SEO entities, how search engines use them, and where weak entity structure affects visibility.
Technical investigation
Regex explained
A technical SEO explanation of regex, how it works, and why it matters for crawl analysis, URL filtering, and indexing diagnosis.
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Occasional field notes on ecommerce SEO, technical diagnosis, AI search, and the patterns we see in real growth work.