International SEO guide
International SEO ensures the right version of your site ranks in the right country or language. This guide covers hreflang, geo-targeting in Search Console, URL structure (ccTLD, subdomain, subfolder), and content strategy so you don't cannibalise or confuse signals across regions.
Setup and signals
Choose URL structure (ccTLD, subdomain, or subfolder) and stick to it. Implement hreflang correctly for all language/region versions. Set geo-targeting in GSC for each property. Ensure each version has enough unique or localised content. Avoid duplicate content across regions without clear signals.
- URL structure
- Hreflang
- Geo-targeting and content