Local SEO checklist
Local SEO still matters for the location network, but Better Ranking does not need several overlapping local guides. This checklist combines the strongest practical checks from the previous local checklist and audit content into one page focused on Google Business Profile, NAP consistency, reviews, citations, and location-page relevance.
Google Business Profile
Claim and verify your profile. Complete every section: categories, description, hours, services, attributes, and photos. Use the primary category that best matches your business. Encourage and respond to reviews. Post updates regularly. Check for and fix duplicate or suspended listings.
- Profile claimed and verified
- All sections complete
- Reviews and posts maintained
NAP and citations
Use the exact same name, address, and phone number on your website and on every directory or citation. Fix inconsistencies that can confuse Google. Build citations on relevant local and industry directories. Ensure your website has clear local relevance and is linked from your GBP.
- NAP consistent everywhere
- Key citations in place
- Website linked from GBP