URL structure best practices
URL structure affects crawlability and sometimes relevance. Clean, short, descriptive URLs that are consistent across the site support both SEO and UX. This guide covers best practices: length, keywords, parameters, and redirects when changing URLs.
Best practices
Use short, readable URLs with descriptive words. Avoid long parameter strings where possible. Be consistent (trailing slash or not, case). Use hyphens. Don't change URLs without 301 redirects. For large sites, use a logical hierarchy that reflects content structure.
- Short and descriptive
- Consistent format
- 301 when changing