Yorkshire Window companies SEO Transformation

ww.southyorkshirewindows.co.uk

South Yorkshire Windows is a trusted regional window and conservatory company based in Yorkshire. Their challenge: a low domain rating, poor keyword rankings, and a lack of optimised local content.

Background

With years of local experience and a strong word-of-mouth reputation, South Yorkshire Windows’ challenge was digital: they were barely visible in search and heavily reliant on offline channels. South Yorkshire Windows came to us with three clear priorities:
– Improve their local search visibility in Yorkshire and surrounding areas
– Capture more leads through organic traffic rather than relying on ads
– Compete with national companies in the window space
Ryan Arnold
Co-Owner South Yorkshire Windows
Better Ranking transformed our visibility. We went from poor SEO work and barely appearing in search to being one of the top results in multiple Yorkshire locations and a blog that both helped customers AND drove enquiries.

Next-gen SEO Strategy targeting local and national

To improve search performance across South Yorkshire, we built a tailored SEO strategy aimed at long-term organic growth. The goal was to boost visibility in local search results, drive traffic from high-intent keywords, and generate consistent leads without relying on paid ads. Our approach combined technical SEO, on-page optimisation, and local content to position South Yorkshire Windows as a clear choice in their region. We developed a tailored SEO plan focused on local search dominance and long-term organic growth:

Keyword & Intent Mapping: Researched and mapped high-converting keywords across service and location-based landing pages.
On-Page SEO: Optimised titles, meta descriptions, headers, alt tags, and internal links across key service and location pages.
Local Content Strategy: Created geo-targeted pages for Sheffield, Rotherham, Doncaster, and other core areas to boost local pack visibility.
Technical SEO & Speed: Cleaned up site structure, improved crawlability, and optimised Core Web Vitals to support long-term rankings.
Link Building: Built relevant local backlinks to increase authority and improve trust signals in Google’s algorithm.

This structured approach gave the site a strong technical foundation and made it more discoverable in local search results. By targeting relevant search terms and improving user experience, we helped South Yorkshire Windows increase visibility, trust, and conversions from organic traffic—all while keeping the site fast, clean, and built to scale.

The Results

The SEO work delivered fast, measurable impact. Within weeks, South Yorkshire Windows saw major gains in keyword rankings, organic traffic, and inbound leads. By focusing on local search and fixing the site’s foundations, we helped them outperform regional competitors and attract more customers searching for their services with the following results;
– 0 to 650 organic traffic visitors in just one month
– 489 local keyword growth across Yorkshire and surrounding areas
– 44% increase non-branded keyword traffic—driving discovery beyond their brand name
– 127% growth in non-local keyword intent
– Top 3 rankings for “Sheffield window fitters” and “double glazing Rotherham” etc
– Significant increase in inbound quote requests via organic traffic

Are You Ready To Scale Your Brand Now?

Book a call using the calendar opposite and we’ll show you the roadmap to increase your traffic and sales. On the call we’ll cover:
Competitive Market Analysis
A review of your current search visibility and traffic compared to your competitors.
Quick-Win Revenue Opportunities
Low hanging fruit” optimisations to capture immediate revenue from Google search.
Growth Roadmap
A realistic timeline showing when you can expect to hit key traffic and revenue goals.
Search Revenue Potential
Data-driven forecasts showing how much traffic and revenue your store should be generating from search.