Expert SEO Travel Company
Are you a travel company—or manage a tour operator or agency—and want more holidaymakers to find you online? Our SEO for Travel Companies is designed to boost visibility, attract qualified enquiries, and increase bookings. We begin by reviewing your current online presence—what’s ranking, what’s missing, and how you can outshine your competitors.
Travel SEO Services
At Better Ranking, we create tailored SEO strategies for travel businesses. From technical site audits that fix hidden problems to destination-focused content that inspires bookings, we ensure your website is found by the right travellers at the right time. Here’s how we do it:
Technical SEO for Travel Websites
Travel websites are often complex, with large numbers of destinations, packages, and seasonal offers. Our Technical SEOensures everything runs smoothly. We check for crawl errors, fix broken links, remove duplicate content, and secure your site with HTTPS. We configure XML sitemaps, robots.txt, and schema markup so Google indexes your destinations, tours, and offers correctly. We also improve site speed and mobile performance—essential for travellers browsing and booking on the go.
Content Optimisation for Destinations & Packages
Our on-page optimisation ensures your travel content matches what holidaymakers are searching for. We refine page titles, meta descriptions, and headings to highlight your tours, destinations, itineraries, and offers. Destination and package pages are expanded with engaging, keyword-rich copy designed to both inform and convert. We also add supporting content such as travel guides, FAQs, and blog posts to position your company as an authority in your niche.
Authority Building and Link Strategy
Travel companies often need visibility across multiple levels—local for agency searches, national for UK travellers, and international for global tourists. We optimise for high-intent keywords such as “guided tours in Italy,” “travel agency in London,” or “luxury holiday packages Asia.” For companies serving multiple regions, we implement hreflang and geo-targeting to reach the right audience in the right language.
Reporting and Collaboration
Trust is vital in the travel industry. We build authority and backlinks by working with travel blogs, online magazines, local tourism boards, and influencer platforms to leverage traffic referrals and authority through link equity. These high-quality mentions improve rankings and boost brand reputation—so your company is chosen over competitors.
Keeping your website ready for travellers and tourists
Your website should make it effortless for travellers to plan and book their trips. We ensure enquiry forms, booking engines, and call-to-action buttons work flawlessly, capturing every lead and conversion opportunity. For companies using third-party booking systems, we integrate and optimise them so users can reserve tours, holidays, or packages without confusion.
We also streamline your site structure so essential pages—such as “Destinations,” “Tours,” “Packages,” “Special Offers,” and “Contact”—are easy to navigate in just a few clicks. A clear, intuitive layout reduces drop-offs and guides visitors smoothly towards booking.
To increase visibility in search results, we implement structured data for travel packages, reviews, pricing, and events. This allows Google to display rich snippets such as star ratings, availability, and package details directly in search results, making your listings stand out against rival travel companies.
We also streamline your site structure so essential pages—such as “Destinations,” “Tours,” “Packages,” “Special Offers,” and “Contact”—are easy to navigate in just a few clicks. A clear, intuitive layout reduces drop-offs and guides visitors smoothly towards booking.
To increase visibility in search results, we implement structured data for travel packages, reviews, pricing, and events. This allows Google to display rich snippets such as star ratings, availability, and package details directly in search results, making your listings stand out against rival travel companies.
Expanding your reach and potential for more bookings
Travel companies thrive by being visible for the destinations and experiences they offer. We optimise your website for high-intent search terms like “luxury safari holidays in Kenya,” “guided tours in Rome,” or “family beach holidays Spain.” These searches bring travellers actively planning trips and ready to book.
We also target long-tail keywords that capture highly motivated travellers, such as “last-minute ski holiday deals,” “affordable honeymoon packages in Greece,” or “all-inclusive tours of Japan.” These niche searches often convert at higher rates because they reflect specific travel needs.
Alongside website optimisation, we strengthen your Google Business Profile to ensure your company appears in map results for location-based searches such as “travel agency near me” or “[town] holiday packages.” Combining keyword optimisation, local SEO, and GBP management helps your business dominate search results and attract travellers at every stage of the booking journey.
We also target long-tail keywords that capture highly motivated travellers, such as “last-minute ski holiday deals,” “affordable honeymoon packages in Greece,” or “all-inclusive tours of Japan.” These niche searches often convert at higher rates because they reflect specific travel needs.
Alongside website optimisation, we strengthen your Google Business Profile to ensure your company appears in map results for location-based searches such as “travel agency near me” or “[town] holiday packages.” Combining keyword optimisation, local SEO, and GBP management helps your business dominate search results and attract travellers at every stage of the booking journey.
Trusted by 100+ businesses
The Benefits of Travel SEO Services
More Bookings & Enquiries
SEO attracts travellers actively searching for your destinations and packages, increasing both enquiries and sales.
Improved Visibility In A Crowded Market
Trust and reputation
Yeah Round Growth
Case Studies and Client Success Stories
At Better Ranking, our results speak for themselves. We believe that the best way to demonstrate the effectiveness of our SEO services is through real-world examples of businesses that have achieved measurable growth and success by partnering with us.
128% increase in CRV
Renowned post production brand after new Shopify store build
100% increase in Traffic
Dragons Den winner sees organic traffic soar powering Amazon sales
Outranking bigger brands
Yorkshire based window company with more traffic than brand names;
Driving Growth for Travel Companies
We’ve helped travel agencies, tour operators, and niche travel companies increase bookings, expand visibility, and build long-term brand presence online. By blending technical expertise with travel-focused SEO strategies, we make your website a powerful engine for new enquiries and bookings.
We’ve helped travel agencies, tour operators, and niche travel companies increase bookings, expand visibility, and build long-term brand presence online. By blending technical expertise with travel-focused SEO strategies, we make your website a powerful engine for new enquiries and bookings.
Clear, Custom Pricing for Travel SEO
Choosing the right SEO partner in the travel industry means knowing exactly what you’re paying for. We provide clear, upfront pricing with packages designed for businesses of all sizes—from independent agents to international operators. Whether you need a technical clean-up, ongoing SEO, or a tailored campaign for global reach, you’ll know what’s included—no hidden costs.
Essential Package
Perfect for smaller agencies or niche operators starting to build online visibility. Includes technical audit, keyword research, on-page optimisation for key destinations/packages, and monthly performance reporting.
Growth Package
Ideal for established travel companies ready to scale. Adds competitor analysis, advanced content strategies, structured data for rich results, and authority link-building. Includes monthly strategy calls and revenue-focused reporting.
Professionalism
We deliver professional Shopify development, web design and SEO for UK businesses. We meet deadlines, write clean code and follow best practices. You get dependable solutions that protect your brand and drive growth.
Transparency
We keep you updated at every step. From clear Shopify migration quotes to weekly SEO reports, you see your project’s progress in real time. No hidden fees. No jargon. You stay informed and in control.
Collaboration
We work closely with you to build Shopify stores and websites that match your vision. You set the goals. We share our know-how. Together, we create strategies that improve user experience and drive conversions.
Results
We focus on measurable outcomes. We optimise your site for search, refine your design for sales and scale functionality to match your goals. You will see more traffic, higher revenue and long-term growth.